Manager Performance Marketing

4 weeks ago


Karachi, Sindh, Pakistan Careem Full time

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an organization that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the team

We are looking for a Manager of Performance Marketing to join our world-class growth marketing team to champion marketing excellence with a paid media focus. You will oversee Careem's acquisition strategies, ensuring quality and developing best practices. Digital strategies include performance marketing and branding across Paid Search, Paid Social, Display Programmatic, and Video.

Careem is data and performance-driven, and we want someone who can demonstrate innovation in performance marketing and data analytics. You should have a background in performance marketing with a strong connection to data.

What you'll do

  • Oversee Careem's digital performance marketing efforts.
  • Ensure that business requirements and project briefs are well understood, translated into internal documents, and clearly communicated to the team.
  • Address business issues efficiently.
  • Manage the implementation of all marketing channels.
  • Lead performance marketing and branding across Paid Search, Paid Social, Display Programmatic, and Video.
  • Innovate in performance marketing and data analytics.
  • Build and maintain relationships with internal digital strategy planners and media partners.
  • Set annual media strategies for all categories and develop account plans to maximize long-term performance and platform growth.

What you'll need

  • Extensive experience in PPC and data-driven digital strategy.
  • Proficiency with Google Marketing Platform (SA 360, DV 360, GA 360, Campaign Manager).
  • Understanding of attribution models and experience with MMPs like Adjust.
  • Experience with dashboarding tools such as Looker Studio.
  • Previous experience optimizing app campaigns.
  • Experience with task automation.
  • Ability to devise strategies, develop proposals, and present to stakeholders.

What we'll provide you

We offer opportunities to make an impact while learning and growing. As a full-time Careem employee, you will be able to:

  • Work and learn from inspiring colleagues.
  • Contribute to a purposeful organization dedicated to regional impact.
  • Explore new learning and growth opportunities daily.
  • Work 4 days a week in the office and 1 day from home, with remote work options for 30 days a year and unlimited vacation days.
  • Access healthcare benefits and fitness reimbursements for health activities such as gym memberships and training classes.

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