
Category Manager
4 days ago
About the job Category Manager
Hiring for Category Manager - Karachi
About Our Client:
Our client company is the largest food provider in Pakistan, having a SubVenture working in different categories all over Pakistan.
Open Position: Category Manager
Key Roles and Responsibilities:
- Strategic Planning: Understanding and implementing a category strategy aligned with the company's overall goals and objectives.
- Annual Forecast (SKU Wise/ Channel Wise)
- Monthly rolling forecasts
- Future SKUs potential
- Maps current distribution structure Category Distribution coverage requirements
- SKUs locking (for Consumer and Bulk)
- Pricing
- Drive Sales volume across MT, GT and Wholesale and Bulk:
- Plan for which channels to sell from
- Plan for Trade Spent for each channel
- Lead negotiations at DMTs with NKAM
- Drive deals in Wholesale and Beverages Depots along with Field Team
- Identify opportunities and align field Team for execution
- Set and drive retail coverage KPIs
- Watch full Trade Spent:
- Custodian of Trade Spent for Beverages Category; Spending to drive volumes while maintaining profitability.
- Build and drive JBP Plans for MT.
- Build and drive TOs for GT.
- Build and drive deals plans for WS.
- Market analysis of competition Trade and Pricing activities and adjusting Trade Offers and execution strategies likewise.
- Integrates Sales, Marketing and Supply Chain functions to drive business volumes:
- Alignment of Trade and Sales activities with Marketing activities
- Coordination with brand manager for the promotion to drive numbers
- Alignment of Coverage Strategy with Field Sales to ensure effective coverage of targeted markets
- Shares 12 Months SKU wise rolling forecast with supply chain and ensures MAD within targets.
- Financial Management: Managing the financial performance of the category, including budgeting, forecasting, and profitability analysis.
- Manage the financial performance of the category, including budgeting, forecasting, and cost control.
- Analyze the profitability of different Beverages products and pricing tiers.
- Customer Relationship Management: Building and maintaining strong relationships with key customers and understanding their needs.
- Build strong relationships with key customers, including retailers, distributors, and wholesalers.
- Gather customer feedback and insights to tailor the Beverages assortment and pricing.
- Innovation: Identifying opportunities for product innovation and staying ahead of industry trends.
- New products/SKUs based on Consumer and Industrial Needs.
Requirements:
Education: MBA from one of the top institutes based in Karachi.
Experience: 12+ years in FMCG and 5+ years must have in Beverages industry at ZM/RSM level.
Technical Competencies: Distribution knowledge and dynamics, Channel knowledge - its dynamics and management, LMT Negotiation, Beverages Depots Understanding, Forecasting, Business acumen, Budgeting, Consultative Selling, Customer focus, Inventory management, Opex management skills, Timeliness.
Other Details:
Salary: Market Competitive + Benefits
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