Category Manager

4 weeks ago

Karachi, Sindh, Pakistan HR WAYS Full time

About the job Category Manager

Hiring for Category Manager - Karachi

About Our Client:

Our client company is the largest food provider in Pakistan, having a SubVenture working in different categories all over Pakistan.

Open Position: Category Manager

Key Roles and Responsibilities:

  1. Strategic Planning: Understanding and implementing a category strategy aligned with the company's overall goals and objectives.
    1. Annual Forecast (SKU Wise/ Channel Wise)
    2. Monthly rolling forecasts
    3. Future SKUs potential
    4. Maps current distribution structure Category Distribution coverage requirements
    5. SKUs locking (for Consumer and Bulk)
    6. Pricing
  2. Drive Sales volume across MT, GT and Wholesale and Bulk:
    1. Plan for which channels to sell from
    2. Plan for Trade Spent for each channel
    3. Lead negotiations at DMTs with NKAM
    4. Drive deals in Wholesale and Beverages Depots along with Field Team
    5. Identify opportunities and align field Team for execution
    6. Set and drive retail coverage KPIs
  3. Watch full Trade Spent:
    1. Custodian of Trade Spent for Beverages Category; Spending to drive volumes while maintaining profitability.
    2. Build and drive JBP Plans for MT.
    3. Build and drive TOs for GT.
    4. Build and drive deals plans for WS.
    5. Market analysis of competition Trade and Pricing activities and adjusting Trade Offers and execution strategies likewise.
  4. Integrates Sales, Marketing and Supply Chain functions to drive business volumes:
    1. Alignment of Trade and Sales activities with Marketing activities
    2. Coordination with brand manager for the promotion to drive numbers
    3. Alignment of Coverage Strategy with Field Sales to ensure effective coverage of targeted markets
    4. Shares 12 Months SKU wise rolling forecast with supply chain and ensures MAD within targets.
  5. Financial Management: Managing the financial performance of the category, including budgeting, forecasting, and profitability analysis.
    1. Manage the financial performance of the category, including budgeting, forecasting, and cost control.
    2. Analyze the profitability of different Beverages products and pricing tiers.
  6. Customer Relationship Management: Building and maintaining strong relationships with key customers and understanding their needs.
    1. Build strong relationships with key customers, including retailers, distributors, and wholesalers.
    2. Gather customer feedback and insights to tailor the Beverages assortment and pricing.
  7. Innovation: Identifying opportunities for product innovation and staying ahead of industry trends.
    1. New products/SKUs based on Consumer and Industrial Needs.

Requirements:

Education: MBA from one of the top institutes based in Karachi.
Experience: 12+ years in FMCG and 5+ years must have in Beverages industry at ZM/RSM level.

Technical Competencies: Distribution knowledge and dynamics, Channel knowledge - its dynamics and management, LMT Negotiation, Beverages Depots Understanding, Forecasting, Business acumen, Budgeting, Consultative Selling, Customer focus, Inventory management, Opex management skills, Timeliness.

Other Details:

Salary: Market Competitive + Benefits

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