Digital Marketing Strategist

Job Title:

Head of Digital Strategies

Location:

Islamabad, Pakistan (On-site / Hybrid)

About the Company:

We are a dynamic real estate company with a growing presence across Pakistan. Our goal is to build not just properties, but experiences — blending real estate development with tourism, lifestyle, and investment opportunities. Alongside, we are establishing a strong personal brand for our CEO as an industry thought leader.

We're looking for a Head of Digital Strategies to drive our digital transformation, manage brand narratives, and lead our digital presence across multiple platforms.

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Role Overview:

As Head of Digital Strategies, you will lead the planning, execution, and optimization of our company's and CEO's personal digital presence across platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter, Pinterest, Threads, Reddit, and Snapchat.

You will coordinate with an in-house team of content creators, designers, video editors, and social media managers — ensuring all content aligns with brand goals, market trends, and platform algorithms. You will be responsible for strategic leadership while maintaining hands-on involvement in overseeing campaigns and content execution.

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Key Responsibilities:

Develop and implement digital marketing strategies for company branding and CEO's personal branding across all major social media platforms.

Oversee content calendars, campaign plans, and content creation pipelines.

Lead and guide a team of video editors, graphic designers, content writers, and platform managers.

Analyze competitor strategies (e.g., Property Naama, Sky Marketing, Safra Developers) and implement innovative approaches to stand out in the market.

Monitor platform trends, algorithm updates, and audience insights to adapt content strategies.

Work closely with paid ads team to align organic + paid campaigns for maximum ROI.

Oversee and occasionally perform content uploads, post scheduling, and campaign launches (especially during critical campaigns or new launches).

Ensure consistency and alignment of brand tone, messaging, and visual identity across all channels.

Track KPIs, generate monthly growth and engagement reports, and recommend optimizations.

Collaborate with leadership on new content ideas, influencer partnerships, and digital initiatives.

Maintain active oversight of SEO, SEM, Google Analytics, Meta Business Suite, YouTube Studio, Metricool, and other relevant tools.

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Required Qualifications:

Bachelor's degree in Marketing, Digital Media, Communications, or related field (Master's preferred).

Minimum 5+ years of experience in digital marketing, social media management, or digital strategy roles.

Proven track record of growing brand channels + personal brand channels across platforms.

Strong understanding of social media algorithms, SEO/SEM, paid digital campaigns, content marketing, analytics.

Experience in real estate marketing or similar industries is highly preferred.

Excellent leadership and team coordination skills.

Highly creative, data-driven, and trend-aware.

Strong communication skills in both English and Urdu.

Ability to balance strategic vision with hands-on execution when needed.

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Preferred Skills:

Knowledge of influencer marketing and collaborations.

Familiarity with email marketing platforms.

Working knowledge of Adobe Creative Suite, Canva, or similar design tools (for feedback/review purposes).

Familiarity with video marketing trends (Reels, Shorts, TikTok).

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Why Join Us?

Lead digital growth for one of Pakistan's most innovative real estate brands.

Directly shape the personal brand of a visionary CEO.

Collaborate with a dynamic in-house creative team.

Opportunity to experiment, innovate, and set new benchmarks in the real estate marketing space.

Competitive salary with performance-based incentives.

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How to Apply:

Please apply with your resume + portfolio of successful social media campaigns or projects you have led.
Shortlisted candidates will be invited for an interview.