Market Research Analyst – MENAP

3 days ago

Lahore, Punjab, Pakistan Tasheel Law Firm Full time 900,000 - 1,200,000 per year

This role is aimed at developing impactful marketing content and data-driven insights through market research across the MENAP region. The role supports thought leadership, client engagement, and business development with clear, engaging publications and presentations.

KEY ACCOUNTABILITIES & ACTIVITIES

Marketing Content Development & Publications

  • Prepare high-quality marketing documents, including industry reports, white papers, newsletters, and thought leadership pieces.
  • Contribute to the creation of Insights public market research reports, particularly for the MENAP market.
  • Develop compelling and data-driven presentations, infographics, and brochures for internal and external use.
  • Ensure research findings are effectively translated into engaging stakeholder materials.
  • Support the production of digital content, including website articles, blog posts, and social media insights.

Market Research & Data Analysis

  • Conduct in-depth market research to analyse trends, consumer behaviour, and industry developments across the MENA region.
  • Gather and interpret data from various sources, including reports, surveys, and economic indicators.
  • Perform quantitative and qualitative analysis to support content creation and business strategy.
  • Monitor competitor activities and assess their impact on the market landscape.
  • Develop engaging data visualizations and insights to enhance marketing materials.

Client Engagement & Business Support

  • Assist in preparing client-facing reports, proposals, and presentations.
  • Support business development efforts by providing market intelligence and strategic insights.
  • Draft and coordinate research proposals in response to client inquiries and RFPs.
  • Present findings in a clear and actionable format to both internal teams and clients.
  • Participate in internal and external meetings to provide research-driven marketing support.

Regional Scope & Travel Requirements

  • Primarily focused on the GCC market, with potential assignments across the Middle East, North Africa & Pakistan (MENAP) region.
  • Travel may be required for industry events, client meetings, or on-ground market research.

REQUIRED KNOWLEDGE, SKILLS, EXPERIENCE & EDUCATION

Knowledge/Skills

  • Strong understanding of market research methodologies and data analysis techniques.
  • Results-driven, with a focus on delivering high-quality marketing content and research insights.
  • Ability to create visually engaging PowerPoint presentations.
  • Proficiency in MS Excel, including data analysis and visualization.
  • Ability to manage high-pressure situations and accept constructive feedback.
  • Strong diplomatic skills for collaborating with key stakeholders and executives.
  • Financial awareness, with an understanding of market drivers and economic indicators.
  • Self-motivation, with a proactive approach to learning and problem-solving.
  • Ability to handle confidential and sensitive information with discretion.

Experience

  • Minimum 2 years of experience in market research, content development, or a related field.
  • Experience in producing industry reports, publications, and marketing collateral is required for this role.
  • Experience in the retail, real estate, or financial sectors is a plus.

Education/Certifications

A Degree in marketing, business, journalism, communications, or a related field.

Package

Market competitive

Send your CVs at

Job Type: Full-time

Work Location: In person

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