
Influencer Marketing Manager
3 days ago
Job Title: Influencer Marketing Manager
Location: Remote
Company: Petra Brands
About Us: Petrabrands.com is a dynamic and innovative company specializing in [brief description of your company's products/services]. We are committed to delivering exceptional products to our customers and are seeking a talented Influencer Marketing Manager to join our team.
Position Overview: We are looking for an experienced Influencer Marketing Manager to develop and execute strategies that leverage TikTok influencers to drive sales to our TTS and retail channels. This role requires a strategic thinker with a passion for social media marketing and a proven track record of successful influencer partnerships.
Key Responsibilities:
- Create and implement comprehensive influencer marketing strategies focused on TikTok to enhance brand visibility and drive sales.
- Identify and establish relationships with TikTok influencers whose audiences align with our target market.
- Oversee the end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking.
- Work closely with internal teams, including marketing, sales, and product development, to ensure influencer campaigns align with overall business objectives.
- Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize future initiatives.
- Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Coordinate the distribution of products to influencers, ensuring timely delivery and proper documentation.
Key Performance Indicators (KPIs):
- Product Distribution: Number of products successfully sent to influencers per campaign.
- View Generation: Total views generated from influencer content across TikTok.
- Engagement Metrics: Likes, comments, shares, and saves on influencer posts.
- Conversion Rates: Percentage of viewers who make a purchase or take a desired action.
- Return on Investment (ROI): Revenue generated relative to campaign costs.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3-5 years of experience in influencer marketing, with a focus on TikTok.
- Proven track record of successful influencer partnerships and campaigns.
- Strong understanding of TikTok's platform, trends, and best practices.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Creative mindset with attention to detail.
- Proficiency in social media management and analytics tools.
Preferred Qualifications:
- Experience in retail CPG/E-Commerce.
- Familiarity with influencer marketing platforms and tools.
- Ability to work in a fast-paced, dynamic environment.
Benefits:
- Competitive salary and performance-based incentives.
- Flexible work schedule with remote options.
- Professional development opportunities.
- Collaborative and innovative work culture.
Petra Brands is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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