Influencer Marketing Manager

3 days ago


Karachi, Sindh, Pakistan Petra Brands Full time

Job Title: Influencer Marketing Manager

Location: Remote

Company: Petra Brands

About Us: Petrabrands.com is a dynamic and innovative company specializing in [brief description of your company's products/services]. We are committed to delivering exceptional products to our customers and are seeking a talented Influencer Marketing Manager to join our team.

Position Overview: We are looking for an experienced Influencer Marketing Manager to develop and execute strategies that leverage TikTok influencers to drive sales to our TTS and retail channels. This role requires a strategic thinker with a passion for social media marketing and a proven track record of successful influencer partnerships.

Key Responsibilities:

  1. Create and implement comprehensive influencer marketing strategies focused on TikTok to enhance brand visibility and drive sales.
  2. Identify and establish relationships with TikTok influencers whose audiences align with our target market.
  3. Oversee the end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking.
  4. Work closely with internal teams, including marketing, sales, and product development, to ensure influencer campaigns align with overall business objectives.
  5. Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize future initiatives.
  6. Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
  7. Coordinate the distribution of products to influencers, ensuring timely delivery and proper documentation.

Key Performance Indicators (KPIs):

  1. Product Distribution: Number of products successfully sent to influencers per campaign.
  2. View Generation: Total views generated from influencer content across TikTok.
  3. Engagement Metrics: Likes, comments, shares, and saves on influencer posts.
  4. Conversion Rates: Percentage of viewers who make a purchase or take a desired action.
  5. Return on Investment (ROI): Revenue generated relative to campaign costs.

Qualifications:

  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. Minimum of 3-5 years of experience in influencer marketing, with a focus on TikTok.
  3. Proven track record of successful influencer partnerships and campaigns.
  4. Strong understanding of TikTok's platform, trends, and best practices.
  5. Excellent communication, negotiation, and interpersonal skills.
  6. Ability to analyze data and derive actionable insights.
  7. Creative mindset with attention to detail.
  8. Proficiency in social media management and analytics tools.

Preferred Qualifications:

  1. Experience in retail CPG/E-Commerce.
  2. Familiarity with influencer marketing platforms and tools.
  3. Ability to work in a fast-paced, dynamic environment.

Benefits:

  1. Competitive salary and performance-based incentives.
  2. Flexible work schedule with remote options.
  3. Professional development opportunities.
  4. Collaborative and innovative work culture.

Petra Brands is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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