Influencer Marketing Strategist

3 days ago


Karachi, Sindh, Pakistan Petra Brands Full time
Job Overview:
At Petra Brands, we are seeking a highly skilled Influencer Marketing Manager to spearhead our TikTok influencer marketing efforts. As the ideal candidate, you will be responsible for developing and executing comprehensive strategies that drive sales across our TTS and retail channels.

About Us:
Petra Brands is a dynamic and innovative company specializing in delivering exceptional products to our customers. With a passion for social media marketing, we are committed to leveraging the power of TikTok influencers to enhance brand visibility and drive sales.

Key Responsibilities:
  1. Create and implement data-driven influencer marketing strategies focused on TikTok to boost brand awareness and drive sales.
  2. Foster relationships with TikTok influencers whose audiences align with our target market.
  3. Oversee the end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking.
  4. Collaborate with internal teams to ensure influencer campaigns align with overall business objectives.
  5. Analyze campaign performance metrics, providing actionable insights to optimize future initiatives.
  6. Manage campaign budgets effectively to maximize ROI.
  7. Coordinate product distribution to influencers, ensuring timely delivery and proper documentation.

Performance Metrics:
  1. Product Distribution: Number of products successfully sent to influencers per campaign.
  2. View Generation: Total views generated from influencer content across TikTok.
  3. Engagement Metrics: Likes, comments, shares, and saves on influencer posts.
  4. Conversion Rates: Percentage of viewers who make a purchase or take a desired action.
  5. Return on Investment (ROI): Revenue generated relative to campaign costs.


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