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2 days ago
We are seeking an experienced Influencer Marketing Manager to develop and execute strategies that leverage TikTok influencers to drive sales across our TTS and retail channels. This role requires a strategic thinker with a passion for social media marketing and a proven track record of successful influencer partnerships.
Responsibilities:
- Create and implement comprehensive influencer marketing strategies focused on TikTok to enhance brand visibility and drive sales.
- Identify and establish relationships with TikTok influencers whose audiences align with our target market.
- Oversee the end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking.
- Work closely with internal teams to ensure influencer campaigns align with overall business objectives.
- Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize future initiatives.
- Manage campaign budgets effectively to maximize ROI.
- Coordinate the distribution of products to influencers, ensuring timely delivery and proper documentation.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of experience in influencer marketing, with a focus on TikTok.
- Proven track record of successful influencer partnerships and campaigns.
- Strong understanding of TikTok's platform, trends, and best practices.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Creative mindset with attention to detail.
- Proficiency in social media management and analytics tools.
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