Content Marketing Specialist

1 day ago

Lahore, Punjab, Pakistan Conradlabs Full time

Conrad Labs is a cutting-edge software technology company with hubs in Lahore, Karachi, and Austin, Texas. Conrad Labs ( www.conradlabs.com ) is a globally recognized software services company composed of top 1% engineers and engineering leaders. We partner with cutting-edge startups to deliver fast, efficient, and quality-focused solutions. We are passionate about technology and driven by excellence.

About the role

Conrad Labs is looking for a hands-on and creative Content Marketing Specialist to support our marketing initiatives and help grow our brand presence. In this role, you'll be responsible for producing engaging content across channels—such as blog posts, social media, newsletters, and website copy—to attract and engage our audience. You'll collaborate with cross-functional teams to support product launches, drive inbound leads, and maintain a consistent brand voice. This is a great opportunity for someone who enjoys content creation and wants to play an active role in executing marketing efforts at a fast-growing tech company.

What will you do?
  • Overhaul the existing website to align with the latest company direction, OKRs, and messaging.
  • Analyze website traffic, measure inbound inquiries, and implement strategies to improve conversion rates by 50%.
  • Product Launch Marketing:
  • Collaborate with internal teams to develop compelling content and go-to-market strategies for new product and service launches.
  • Execute impactful product marketing campaigns that drive adoption and generate excitement.
  • Brand Building & Management:
  • Ensure consistent brand representation across all marketing channels and internal communications.
  • Create and update a wide range of marketing collateral, including:
  • Corporate overview presentations
  • Technical whitepapers
  • Technical Content Leadership:
  • Collaborate with the engineering team to produce high-quality technical content (e.g., blog posts, articles, white papers) that showcases Conrad Labs' expertise.
  • Develop a content calendar with clear objectives and KPIs.
  • Establish a consistent posting cadence (e.g., weekly) to maintain an active social media presence.
Your Skillset
  • 1-3 years of experience in B2B content marketing, within the technology or software services industry.
  • Proven track record of developing and executing successful marketing strategies that drive business growth.
  • Strong understanding of digital marketing channels, including SEO, SEM, content marketing, and social media.
  • Excellent written and verbal communication skills with the ability to create compelling marketing content.
  • Strong analytical skills with the ability to track, measure, and report on marketing campaign performance.
  • Experience working with and managing external agencies and vendors.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Communications, or a related field.

Bonus Points:

  • Experience in a high-growth startup environment.
  • Familiarity with Agile methodologies.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Competitive salary and benefits package.
  • Opportunity to make a significant impact at a fast-growing company.
  • Work with a talented and passionate team.
  • Be part of a culture that values innovation and excellence.
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