Performance Marketing

24 hours ago

Lahore, Punjab, Pakistan Ethisol Full time
Job Summary

Ethisol is hiring a Meta Ads Performance Manager & Real Estate Expert – Fully remote, Lahore-based. You'll lead our Meta (Facebook/Instagram) ad strategy with a focus on real estate lead generation and conversions. Must have a proven track record, a professional home office, and the ability to deliver measurable growth and ROI.

Key Responsibilities
  • Develop, manage, and optimize paid social campaigns across Meta platforms (Facebook, Instagram, Messenger) to generate high-quality leads and drive order conversions.
  • Own the full customer acquisition funnel—from audience targeting and creative development to landing page optimization and sales handoff.
  • Rigorously analyze campaign performance, including cost per acquisition (CPA), cost per order, and return on investment (ROI), using advanced tracking and attribution methodologies.
  • Collaborate remotely with the Marketing Department, sales, and customer service teams to ensure timely follow-up and maximize conversion rates.
  • Implement A/B testing strategies for ad creatives, targeting, and landing pages to continually improve performance.
  • Prepare and deliver comprehensive reports on campaign insights, trends, and actionable recommendations to senior leadership, focusing on business KPIs and revenue impact.
  • Remain up to date on Meta Ads innovations, platform changes, and best practices to maintain a competitive edge.
  • Mentor and provide guidance to junior team members as needed.
Requirements
  • Minimum 5 years of hands-on experience managing Meta (Facebook/Instagram) ads for lead generation and order conversion, ideally within service-based or local business sectors.
  • Proven success in optimizing campaigns for business results, with clear examples of achieving substantial order and revenue growth—not just lead generation.
  • Expert proficiency in Meta Ads Manager, pixel/event tracking, custom and lookalike audiences, and attribution models.
  • Strong experience in full-funnel optimization, including landing page and sales process alignment.
  • Advanced analytical and reporting skills; ability to translate data insights into actionable business strategies.
  • Meta Blueprint Certification or similar credentials preferred (may be substituted by exceptional experience).
  • Proficiency with CRM and lead management tools is a strong plus.
  • Excellent communication, collaboration, and organizational skills; demonstrated ability to work within a large, cross-functional team.
  • Must have a private, dedicated, and fully equipped home office in Lahore with reliable high-speed internet, up-to-date computer, and a quiet environment suitable for professional work.
Why Join Us?
  • Professional remote position—work from a dedicated home office in Lahore, ensuring focus and confidentiality.
  • Be part of a large, dynamic Marketing Department that values expertise, accountability, and innovation.
  • Direct ownership of Meta Ads performance for a rapidly growing national brand.
  • Make a measurable impact on company growth and success.
  • Competitive compensation, commensurate with experience and results.
  • Supportive, collaborative team culture committed to continuous improvement.

Job Type: Full-time

Pay: Rs15,000.00 - Rs20,000.00 per month

Work Location: Remote


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