Product Marketing Lead

About the job

INTECH Automation Intelligence is seeking a Product Marketing Lead to join our Marketing team. This role is pivotal in driving brand awareness, market research, and lead generation for industries such as Oil & Gas, Petrochemicals, Utilities, and Manufacturing. INTECH's commitment to innovative marketing solutions ensures you will support strategic marketing initiatives and enhance brand presence in key markets. The person best suited for this job will have engineering/business management and marketing qualifications to help strategize the brand language, product direction, and business opportunities for this product.

Our Marketing services reflect our dedication to targeted marketing strategies, ensuring we engage with our audience effectively and consistently deliver results.

What You'll Lead and Deliver

• Define and execute the marketing roadmap aligned with business growth objectives.
• Develop positioning and messaging tailored to ideal customer profiles (ICPs), buyer personas, and pain points.
• Lead competitive and market research to refine go-to-market (GTM) strategies.
• Plan and implement multi-touch campaigns across inbound (SEO, content, email, webinars) and outbound (paid ads, ABM, retargeting) channels.
• Build and optimize the lead nurturing funnel using marketing automation platforms.
• Collaborate with product and sales and subject matter experts to create compelling collateral: case studies, whitepapers, blogs, videos, and landing pages.
• Drive product marketing initiatives such as feature launches, battle cards, competitor comparisons, and sales enablement assets.
• Ensure messaging consistency across channels and assets.
• Run performance marketing campaigns (Google Ads, LinkedIn, etc.) with a focus on CAC and ROI.
• Manage the website and optimize for SEO, conversion rate, and user experience.
• Track campaign KPIs and report on marketing ROI, pipeline influence, and customer acquisition cost (CAC).
• Strengthen brand positioning in the market through thought leadership, press outreach, and social media engagement.
• Drive community engagement through forums, newsletters, and customer marketing.
• Represent the brand at industry events, webinars, and trade shows.

Requirements

To Be Successful in This Role, You Must Have:

• Bachelors in engineering with masters in marketing preferred.
• 5 – 8 years of experience in B2B SaaS marketing, preferably in a startup or growth-stage environment.
• Proven track record of running successful marketing campaigns that drive revenue.
• Strong understanding of digital marketing, demand gen, and content strategy.
• Hands-on experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads.
• Exceptional verbal and written communication skills.
• Data-driven mindset with strong analytical abilities.
• Self-starter with the ability to operate in a fast-paced, ambiguous environment.

We Offer Competitive Benefits

• Global Exposure: Opportunities to work on international projects and collaborate with global teams.
• Competitive Compensation: A salary package that recognizes your expertise and contributions.
• Annual Bonus: Performance-driven rewards based on your gross pay to celebrate your achievements and contributions.
• In-House Lunch: Delicious meals provided during work hours to keep you fueled and focused.
• Health Insurance: OPD coverage for you and your parents, plus IPD coverage for you and your dependents.
• Learning Opportunities: Access to training programs, workshops, and certifications to enhance your skills.
• Work-Life Balance: Paid time off, including annual leave and holidays.
• Inclusive Environment: A workplace that celebrates diversity and fosters collaboration.

Why Join INTECH Automation Intelligence

At INTECH, you will have the opportunity to work with a globally renowned industrial automation and digitalization technology company. For nearly 30 years, INTECH has partnered with major oil and gas global giants to deliver innovative solutions. As we continue to lead in the Industry 4.0 era, you will be at the forefront of transformative technologies that solve real-world challenges.

What to Expect After Applying

Explore how INTECH's Talent Acquisition team ensures a seamless hiring journey. From embracing talent with a passion for innovation to fostering a culture of continuous learning and growth, we're dedicated to finding and supporting the best minds in the industry.

Our hiring process is designed to assess your skills and potential in a fair and inclusive manner. After applying, you will be guided through a structured evaluation process to ensure mutual alignment.

INTECH Automation Intelligence is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#J-18808-Ljbffr

---