CMI Manager Pakistan

Unilever is currently hiring forCMI Manager – Personal Care

Function: Marketing, CMI

Work Level: WL2

Reports to: PTAB CMI PC Lead Pakistan

Scope: CMI – Personal Care

Location: Pakistan

Terms & Conditions: Local Conditions Apply

ABOUT UNILEVER:

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY INTRODUCTION:

Pakistan Personal Care is a €130m business and commands the market leader position in cleansing space. Strategically critical for PTAB PC, it operates with 3 strong brands (Dove, Lux and Lifebuoy), 2 of which are power brands for Unilever globally. Building on its strong legacy of cleansing bars, Pakistan PC is growing into more premium spaces accelerating its footprint in liquids market, while at the same time playing the role of market development by driving consumer consumption from bars to liquids. With its large consumer base and strong market position, PC Pakistan is the 3rd biggest market in PTAB region and holds clear strategic importance for the region.

JOB PURPOSE:

The Consumer & Market Insights (CMI) Manager plays a critical role by driving the company's understanding of consumer behaviour, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences. This role involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand world building and consumer engagement. If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you in our Personal Care business.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

• Primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority. You will be instrumental in creating brands that are unmissable, ensuring they stand out in the market and drive sustainable growth.

• Lead the charge on continuous tracking and monitoring of Market Performance metrics for PC brand and liaising with agencies responsible. Additionally, ensure the sharing of key insights with the relevant teams to help steer the course of day-to-day strategy on the brand.

• Build strategic, sustainable business advantages for the PC business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.

• Build effective and collaborative relationships with varied Business Teams and associated functions working on Personal Care Brands, including Marketing teams, R&D, and CTI to understand key business objectives and thereby identify and communicate the role and value that market data and consumer research plays in the decision-making process.

• Translate business objectives into clear research briefs for the brand, and communicate actionable insights based on data-based findings and logic to enable informed decisions.

• Develop an understanding of the marketing mix creation process and ensure clarity of key risky assumptions and hypotheses to be tested in research at respective stages.

• Learn and employ a range of qualitative and quantitative research methodologies, choosing the methodology/source which is best suited to answering the business objectives for PC.

• Ensure rigor in research design, data collection, analysis, and recommendations, collaborating with research agency partners where applicable.

• Collaborate closely with the marketing team to help develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.

• Strategic Influence: Collaborate across functions to ensure insights are effectively translated into actionable strategies. Present insights and strategic recommendations to Nutrition BU Leadership Team to guide corporate strategy and product positioning. Influence long-term brand strategies through deep consumer understanding and market analysis.

• Managing relationships across other CMI teams, agency partners, CTI, cross functional teams.

• Ability to collaborate seamlessly & lead across agency partners and internal Unilever teams.

WHAT YOU WILL NEED TO SUCCEED:

Experiences & Qualifications:

• Prior CMI experience (Market Research and brand experience is preferred).

• Proven ability to build strong partnerships with stakeholders, communicate effectively, and deliver on objectives.

• Experience in leading cross-functional projects and media/communication insight research.

• Strong analytical mindset, capability in managing multiple projects, and ability to prioritize workload.

• Experience working effectively with cross-functional teams, including sales, product development, finance, and creative agencies, to achieve shared goals.

• Ability to collaborate seamlessly & lead across agency partners and internal Unilever teams.

Skills:

• Analytically minded and numerically oriented.

• Good understanding of market research with an ability to think strategically – ability to design, develop and land research with impact.

• Strategic thinking and the ability to synthesize diverse data sources into actionable insights.

• Excellent communication and presentation skills.

• Strong leadership potential and a team-oriented approach.

• Understanding of both online and offline media landscapes.

Leadership & Collaboration:

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.

• You are a Constant Learner - able to keep pace with the environment and lead it. Being up to date on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.

• Advocates for consumer needs and interprets data smartly to spot opportunities.

• Inspires collaboration, builds inclusive teams, and fosters a culture of learning and performance.

Critical Unilever Behaviors:

• Consumer & Customer Love: Delight our consumers and partner our customers better than anyone else.

• Passion for Winning: Hungry to win together, prioritise ruthlessly and own the outcome.

• Purposeful Impact: Care deeply about delivering positive impact for business, people and planet.

• Agility: Curious, courageous, and adaptable to change.

• Personal Mastery: Bring your best, whatever the challenge.

• Talent Catalyst: Inspires people to grow, with support and honesty.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.