Consumer Insights Manager

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Description:
The Consumer and Market Insights (CMI) Manager plays a pivotal role in driving the company's understanding of consumer behavior, market trends, and competitive dynamics. This position is critical in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences.

Key Responsibilities:
  1. Harness consumer and market insights to shape strategies that elevate brand superiority.
  2. Lead the charge on continuous tracking and monitoring of Market Performance metrics for PC brands and liaise with agencies responsible.
  3. Build strategic, sustainable business advantages for the PC business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.

What You Will Need to Succeed:
Experiences & Qualifications:
  1. Prior CMI experience is preferred.
  2. Proven ability to build strong partnerships with stakeholders, communicate effectively, and deliver on objectives.
  3. Experience in leading cross-functional projects and media/communication insight research.

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