Business Development Executive

4 weeks ago

Lahore, Punjab, Pakistan Sign Pakistan Full time

Job Title: Business Development Executive (OOH Advertising)

Location: Lahore

Job Type: Full-time

Experience: 2+ years in advertising/media sales (OOH preferred)

Compensation: Competitive salary + industry-leading commission

About Sign Pakistan

Sign Pakistan is one of the largest Out-of-Home (OOH) media companies in Pakistan, renowned for our premium OOH assets in high-impact locations, including Cantonments, DHA, and prime urban hubs. We empower brands with unmissable visibility through innovative billboards, digital OOH (DOOH), and transit media solutions.

Role Summary

We're seeking a hunter-style Business Development Executive to drive revenue by selling our exclusive OOH inventory to top brands, agencies, and corporate. You'll leverage our market dominance to close high-value deals and expand our client base.

Key Responsibilities

  1. Build relationships with prospective clients
  2. Maintain consistent contact with existing clients
  3. Manage sales pipeline
  4. Analyse market and establish competitive advantages
  5. Track metrics to ensure targets are hit

Elite Client Acquisition

Target and onboard FMCG, real estate, automotive, and luxury brands for campaigns in premium zones (DHA, Cantonments, etc.).

Premium Sales Strategy

Pitch high-value OOH packages (e.g., landmark billboards, DOOH screens) with data on footfall, demographics, and competitor benchmarks. Negotiate long-term contracts and upsell integrated campaigns (OOH + digital retargeting).

Market Leadership

Position Sign Pakistan as the go-to for prime OOH inventory by highlighting our exclusive locations and ROI.

You're a Fit If You Have:

  1. 2+ years in advertising sales (OOH, media, or ad-tech).
  2. A black book of contacts in brands/agencies (or the grit to build one).
  3. Fluency in ROI storytelling (e.g., "This DHA billboard reaches 200K+ affluent commuters daily").

Why Join Sign Pakistan?

Sell the most coveted OOH assets in Pakistan. Uncapped Earnings: Base salary + aggressive commission structure.

How to Apply

Send your resume to syedkashifsafdar@signpakistan.com with the subject: BD Executive Application – [Your Name] – [Years of Experience] in OOH Sales.

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