Digital Marketing Expert

2 weeks ago

Islamabad, Islamabad, Pakistan Kaufmann Enterprises Full time

Kaufmann Real Estate & Builders is looking for a Senior Digital Marketing Staff to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

We are looking for a:

  1. WordPress specialist (sound knowledge of plugins, theme customization, and landing page development)
  2. Content writer (bidder, proposal writing, email writing (cold emails to hot emails) and can manage CRM)
  3. Affiliate / copywriter (deep research niche and write comparison and guidelines)
  4. SEO off-page and on-page is a plus point
  5. Social media marketing

Responsibilities:

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  2. Design, build and maintain our social media presence.
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  4. Identify trends and insights, and optimize spend and performance based on the insights.
  5. Brainstorm new and creative growth strategies.
  6. Plan, execute, and measure experiments and conversion tests.
  7. Collaborate with internal teams to create landing pages and optimize the user experience.
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  9. Instrument conversion points and optimize user funnels.
  10. Collaborate with agencies and other vendor partners.
  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and Skills:

  1. Relevant degree/certificate in marketing or a related field.
  2. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  4. Experience in optimizing landing pages and user funnels.
  5. Experience with A/B and multivariate experiments.
  6. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
  7. Working knowledge of ad serving tools (e.g., DART, Atlas).
  8. Experience in setting up and optimizing Google AdWords campaigns.
  9. Strong analytical skills and data-driven thinking.
  10. Up-to-date with the latest trends and best practices in online marketing and measurement.

Note: The candidate must be fluent in spoken English. This is an onsite job and the timing of this job is from 9:00 AM till 5:00 PM (Mon to Sat).

Marketing and Advertising - Islamabad, Pakistan

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