Social Media Marketing Manager

4 weeks ago

Rawalpindi Cantonment, Pakistan Study Ways Consultants Full time

Direct message the job poster from Study Ways Consultants

We are seeking an experienced and results-driven Social Media Marketing Manager with a deep understanding of paid advertising across platforms like Meta (Facebook/Instagram), Google Ads, and TikTok Ads. This role will be responsible for strategizing, launching, managing, and optimizing paid campaigns to drive traffic, generate leads, and increase conversions.

Key Responsibilities:


• Develop and execute paid media strategies across Meta, Google, and TikTok platforms to meet performance goals (e.g. ROAS, CPA, CTR).


• Plan and manage end-to-end paid advertising campaigns, including audience research, ad copy/design briefing, budgeting, and reporting.


• Optimize ad performance through A/B testing, audience segmentation, creative variation, and keyword analysis.


• Collaborate with content, design, and sales teams to ensure consistent brand messaging and lead quality.


• Monitor and report on campaign KPIs, providing regular performance updates and actionable insights.


• Stay up-to-date with trends, best practices, and platform algorithm changes.


• Track budget spend to ensure optimal allocation and maximum ROI.


• Implement retargeting strategies and lookalike audience campaigns to enhance customer acquisition.

Requirements:


• Bachelor's degree in Marketing, Business, Communications, or related field.


• 3+ years of hands-on experience in managing paid campaigns across Meta, Google Ads, and TikTok Ads.


• Proven track record of managing ad budgets and delivering ROI-positive campaigns.


• Strong knowledge of ad platforms, tracking tools (Google Analytics, Meta Pixel, GTM), and conversion funnels.


• Analytical mindset with strong reporting skills and data-driven decision-making.


• Proficiency in ad copywriting, audience targeting, and creative briefing.


• Familiarity with SEO and organic social media strategies is a plus.


• Strong organizational and time-management skills.

Preferred Skills (Nice to Have):


• Experience with other ad platforms (LinkedIn, Snapchat, YouTube).


• Experience with CRM tools and email marketing funnels.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesHigher Education

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