
Social Media Marketing Manager
4 days ago
Direct message the job poster from Study Ways Consultants
We are seeking an experienced and results-driven Social Media Marketing Manager with a deep understanding of paid advertising across platforms like Meta (Facebook/Instagram), Google Ads, and TikTok Ads. This role will be responsible for strategizing, launching, managing, and optimizing paid campaigns to drive traffic, generate leads, and increase conversions.
Key Responsibilities:
• Develop and execute paid media strategies across Meta, Google, and TikTok platforms to meet performance goals (e.g. ROAS, CPA, CTR).
• Plan and manage end-to-end paid advertising campaigns, including audience research, ad copy/design briefing, budgeting, and reporting.
• Optimize ad performance through A/B testing, audience segmentation, creative variation, and keyword analysis.
• Collaborate with content, design, and sales teams to ensure consistent brand messaging and lead quality.
• Monitor and report on campaign KPIs, providing regular performance updates and actionable insights.
• Stay up-to-date with trends, best practices, and platform algorithm changes.
• Track budget spend to ensure optimal allocation and maximum ROI.
• Implement retargeting strategies and lookalike audience campaigns to enhance customer acquisition.
Requirements:
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of hands-on experience in managing paid campaigns across Meta, Google Ads, and TikTok Ads.
• Proven track record of managing ad budgets and delivering ROI-positive campaigns.
• Strong knowledge of ad platforms, tracking tools (Google Analytics, Meta Pixel, GTM), and conversion funnels.
• Analytical mindset with strong reporting skills and data-driven decision-making.
• Proficiency in ad copywriting, audience targeting, and creative briefing.
• Familiarity with SEO and organic social media strategies is a plus.
• Strong organizational and time-management skills.
Preferred Skills (Nice to Have):
• Experience with other ad platforms (LinkedIn, Snapchat, YouTube).
• Experience with CRM tools and email marketing funnels.
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesHigher Education
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