Digital Marketing/Social Media Manager

2 weeks ago

Rawalpindi Cantonment, Pakistan Bit Outlets Full time

Digital Marketing/Social Media Managers are the voice of companies on social and digital media sites like Twitter, Facebook, YouTube, Four Square, Instagram, etc.

Typically, a Digital Marketing Manager might create and maintain new marketing campaigns, brand promotions or product lines for their company on different sites, monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the company's voice and guidelines. A Social Media Manager is continuously generating content for the company, creating new ideas and campaigns, and measuring how effective those ideas are. They work with other creatives in the company, like marketing, public relations, legal, etc., to coordinate their campaigns with other initiatives within a company to fit into the overall marketing and promotional goals of the organization. A good Social Media Manager always looks for the latest trends online, making sure that they are keeping up with public shifts in media attention.

Job Specification
  • Manage social media marketing campaigns and day-to-day activities including:
    • Develop relevant content topics to reach the company's target clients.
    • Create, curate, and manage all published content (images, video, and written).
    • Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales.
    • Conduct online advocacy and open a stream for cross-promotions.
    • Develop and expand community and/or influencer outreach efforts.
    • Oversee design (Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
    • Design, create, and manage promotions and Social ad campaigns.
    • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
    • Analyze key metrics and tweak strategy as needed.
    • Compile reports for management showing results.
    • Must have at least 3 to 5 years of relevant experience.
    • Must have one laptop in the beginning.
    • Highly motivated, professional, and competent.
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal clients' online reviews.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Implement ongoing education to remain highly effective.
  • Identify threats and opportunities in vendor-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.

Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

Outsourcing/Offshoring - Rawalpindi, Pakistan

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