Email Marketing Specialist

2 weeks ago

Islamabad, Islamabad, Pakistan O3 Interfaces Full time

1 day ago Be among the first 25 applicants

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Key Responsibilities:

  • Design, build, and manage end-to-end email marketing infrastructure
  • Set up and warm up email domains
  • Configure SPF, DKIM, DMARC, MX records and monitor deliverability
  • Plan, execute, and optimize mass email campaigns using Salesforce Marketing Cloud and/or other email platforms
  • Segment and manage contact lists to target the right audiences effectively
  • Utilize tools like Apollo, Skrapp, GrowMeOrganic, and HubSpot for lead sourcing, enrichment, and workflow automation
  • Analyze campaign performance and provide actionable insights for improvement
  • Monitor inbox placement, open rates, CTRs, and bounce rates, and adjust strategies accordingly
  • Ensure all campaigns comply with data privacy regulations (e.g., GDPR, CAN-SPAM)
  • Collaborate with sales and content teams to align messaging and objectives

Requirements:

  • 2–3 years of experience in email marketing within the IT industry
  • Proven expertise in setting up email systems from scratch, including domain and DNS configurations
  • Strong hands-on experience with Salesforce for mass mailing and automation
  • Proficient in Apollo, Skrapp, GrowMeOrganic, and HubSpot
  • Solid understanding of email marketing KPIs and A/B testing methodologies
  • Excellent analytical skills with a detail-oriented and data-driven mindset
  • Strong written communication skills and the ability to craft effective email content
  • Ability to work independently and manage multiple projects simultaneously
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

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