Digital and Social Media Marketing Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan Smart Forum Full time
Overview

We are seeking a talented and driven Digital and Social Media Marketing Specialist to lead our company's marketing efforts, focusing on building our brand and offering digital marketing services to partner brands. This role requires a versatile marketer with experience in social media, web analytics, campaign management, and brand strategy.

Responsibilities
  • Brand Marketing: Develop and execute digital marketing strategies to establish our company as a trusted brand. Create compelling content and manage campaigns to attract creators and fans to the platform. Manage advertising campaigns across social media, search engines, and other digital platforms. Provide performance reports and insights to optimize campaigns and drive growth.
  • Client Marketing Services: Market our company as a platform for brands to run marketing campaigns, promoting their brand through competitions and campaigns. Collaborate with clients to develop tailored digital marketing strategies that align with their goals. Track and optimize client campaigns to maximize ROI, offering detailed reports on performance.
  • Web Analytics & Performance: Utilize web analytics tools to track website performance and user behavior. Leverage data to make informed improvements to marketing strategies for both our company and clients.
  • Social Media & SEM: Develop and implement social media marketing strategies to engage users and enhance brand presence. Conduct keyword research and A/B testing for SEM campaigns to improve reach and performance.
  • Affiliate Marketing & Growth: Develop and manage affiliate marketing programs to expand our company's reach and partner network.
Qualifications
  • Proven experience in digital marketing, including campaign management, social media strategy, and web analytics.
  • Strong understanding of affiliate marketing, SEM, and advertising networks.
  • Experience using analytics tools to track and improve marketing performance.
  • Ability to create compelling content and messaging aligned with brand values.
  • Excellent communication and client management skills.
  • Strong attention to detail, thoroughness, and dedication, with a proactive attitude toward taking initiative and ownership of tasks.
  • Highly driven and committed to achieving results while maintaining a positive and collaborative mindset as a team player.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • IT Services and IT Consulting

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