
Marketing Manager
4 weeks ago
Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyze sales and marketing activity against goals. Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
Key Responsibilities- Develops and implements an annual marketing strategy.
- Responsible for the performance and development of the account executives.
- Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
- Initiates and coordinates development of action plans to penetrate new markets.
- Conducts one-on-one reviews with all account executives to build effective communications, understand training and development needs, and provide insight for the improvement of account executives' sales and activity performance.
- Provides timely feedback to senior management regarding performance.
- Maintains accurate records of all pricings, sales, and activity reports submitted by account executives.
- Assists account executives in preparation of proposals and presentations.
- Recruits and hires account executives based on criteria agreed upon by senior management.
- Ensures that all account executives meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals, and closes.
- Delegates authority and responsibility with accountability and follow-up.
- Sets examples for account executives in areas of personal character, commitment, organizational and selling skills, and work habits.
- Conducts regular coaching and counseling with account executives to build motivation and selling skills.
- Maintains contact with all clients in the market area to ensure high levels of client satisfaction.
- Demonstrates ability to interact and cooperate with all company employees.
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