Performance Marketing Manager

4 weeks ago


Lahore, Punjab, Pakistan 4B Group Full time
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
  • Creating and executing a strong performance marketing strategy & execution plan.
  • Developing and managing digital prospecting and remarketing campaigns.
  • Monitor campaign performance using tools like Google Analytics, and generate reports to track KPIs, ROI, and other relevant metrics.
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Implementing marketing automation and lead generation strategies
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Staying updated with the latest performance marketing trends and technologies.
Job Specification
  • 5 - 7 years of experience in digital marketing channels.
  • Excellent understanding of online marketing concepts, strategies, and best practices.
  • Good communication, and presentation skills.
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