Performance Marketing Manager

4 weeks ago

Lahore, Punjab, Pakistan Quaid Ventures Full time

We are seeking an experienced and data-driven Performance Marketing Manager to lead and execute our digital marketing campaigns with a focus on driving measurable results and maximizing ROI. The ideal candidate is a strategic thinker with a proven track record in planning, implementing, and optimizing performance marketing campaigns across various digital channels.

Responsibilities:

  • Strategy and Planning: Develop and execute comprehensive performance marketing strategies to achieve business objectives, including customer acquisition, lead generation, and revenue growth.
  • Identify key target audiences, market segments, and digital channels to optimize campaign reach and effectiveness.
  • Campaign Management: Manage end-to-end execution of performance marketing campaigns, including campaign setup, ad copy creation, creative development, budget allocation, and performance tracking.
  • Monitor campaign performance metrics, such as CTR, CPC, CPA, conversion rates, and ROI, and make data-driven adjustments to optimize results.
  • Paid Advertising: Oversee paid search (SEM), paid social (Facebook, Instagram, LinkedIn, etc.), display advertising, and other relevant channels.
  • Collaborate with the design team to develop compelling ad creatives and landing pages that drive conversions.
  • Analytics and Reporting: Utilize analytics tools to gather, analyze, and interpret data from various marketing channels. Generate regular performance reports, providing insights and recommendations for optimization.
  • Identify trends and opportunities for improvement and present findings to the marketing team and senior management.
  • Budget Management: Manage marketing budgets effectively to ensure maximum ROI and cost efficiency.
  • Allocate budgets across different channels and campaigns based on performance and strategic priorities.
  • A/B Testing and Experimentation: Plan and execute A/B tests to optimize ad creatives, landing pages, and targeting strategies.
  • Implement continuous experimentation to improve campaign performance and uncover new opportunities.
  • Cross-Functional Collaboration: Collaborate with the content, design, and development teams to align marketing efforts with overall brand messaging and customer experience.
  • Work closely with other departments to ensure a cohesive and integrated approach to marketing initiatives.
Job Specification

Requirements:

  • Proven Experience: 2-3 years of experience in performance marketing, with a track record of planning and managing successful campaigns that delivered measurable results.
  • Digital Advertising Expertise: Proficiency in managing paid search, social media advertising, display advertising, and other performance-based digital channels.
  • Data-Driven Mindset: Strong analytical skills and ability to translate data into actionable insights and optimization strategies.
  • Marketing Tools: Experience with marketing analytics platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.) and A/B testing tools.
  • Strategic Thinker: Ability to develop and execute a comprehensive performance marketing strategy aligned with business goals.
  • Communication Skills: Excellent communication and presentation skills to effectively convey strategies, results, and recommendations to stakeholders.
  • Budget Management: Demonstrated ability to manage marketing budgets and allocate resources effectively for optimal results.
  • Adaptability: Comfortable working in a fast-paced environment and adapting to changing priorities and market dynamics.
  • Bachelor's degree in Marketing, Business, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
Marketing and Advertising - Lahore, Pakistan
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