Regional Sales Manager FMGC

Job Description

About Us

IQ Food Industry is a dynamic and innovative subsidiary of the IQ Group of Companies, which has been a leader in the business sector since 1988. As a new initiative launched in 2021, we specialize in producing high-quality, healthy, and halal-certified chicken stock cubes. We are committed to redefining the culinary experience for Pakistani families by providing products that embody freshness, purity, and exceptional flavor.

Job Summary

We are seeking an experienced and results-driven Regional Sales Manager to lead our sales operations in the Lahore region. The ideal candidate will have a strong background in the FMCG sector and a proven track record of driving sales growth, managing distribution networks, and leading high-performing sales teams. This is a pivotal role in expanding our market presence and achieving aggressive sales targets in one of Pakistan\'s key metropolitan areas.

Key Responsibilities

• Develop and execute strategic sales plans to achieve and exceed monthly and annual sales targets for the Lahore region.
• Lead, mentor, and motivate a team of Area Sales Managers and sales representatives to ensure optimal performance and professional growth.
• Manage and expand the regional distribution network, building strong, long-term relationships with key distributors, wholesalers, and retailers.
• Conduct regular market visits and competitor analysis to identify new business opportunities, market trends, and competitive threats.
• Monitor sales performance metrics, analyze data, and provide accurate forecasts and reports to senior management.
• Oversee promotional activities and marketing campaigns, ensuring effective execution at the ground level.
• Manage the regional sales budget efficiently and ensure all activities comply with company policies and ethical standards.
• Ensure consistent product availability and visibility across all retail channels, including general trade and modern trade outlets.

Qualifications & Skills

• Education: Bachelor\'s degree in Business Administration, Marketing, or a related field.
• Experience: A minimum of 15-17 years of progressive experience in sales, with at least 12-13 years in a managerial role within the FMCG sector in Lahore. Experience in food or food-related products is a significant plus.
• Proven Track Record: Demonstrated ability to meet or exceed sales targets and drive market share growth.
• Leadership: Strong leadership, team management, and mentoring skills.
• Analytical Skills: Excellent data analysis, problem-solving, and decision-making abilities.
• Communication: Exceptional negotiation, communication, and interpersonal skills.
• Market Knowledge: In-depth understanding of the Lahore market, including consumer behavior, distribution channels, and competitive landscape.
• Technical Proficiency: Competency in using CRM software and MS Office Suite.

Benefits & Compensation

• Competitive Salary: We offer a market-competitive salary commensurate with your experience.
• Performance-Based Incentives: An attractive bonus and commission structure for achieving sales targets.
• Health Coverage: Comprehensive medical and life insurance for you and your family.
• Career Growth: Opportunities for professional development and advancement within the fast-growing IQ Group of Companies.

Job Specification

• Technical & Soft Skills
• Leadership: Strong leadership, team management, and mentoring abilities.
• Analytical Skills: Excellent data analysis, problem-solving, and decision-making skills.
• Communication: Exceptional negotiation, communication, and interpersonal skills.
• Market Knowledge: In-depth understanding of the Lahore market, including consumer behavior, distribution channels, and competitive landscape.
• Technical Proficiency: Competency in using CRM software and MS Office Suite (e.g., Excel, PowerPoint).
• Mobility: Willingness to travel extensively within the region to visit markets and distributors.

Job Rewards and Benefits

• Communication
• Gratuity
• Health Insurance
• Incentive Bonus
• Leaves
• Life Insurance
• Medical
• Pension
• Provident Fund

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