Employee Branding Officer/Executive

3 weeks ago

Rawalpindi Cantonment, Pakistan Translation Empire PK Full time

Translation Empire PK is looking for a creative and strategic Employee Branding Officer / Executive to develop and implement employer branding initiatives that attract top talent and strengthen employee engagement. This role involves crafting compelling narratives that showcase our workplace culture, values, and employee experience through various channels, both internally and externally.

Key Responsibilities:

  1. Develop and execute comprehensive employer branding strategies aligned with the company's vision, mission, and values.
  2. Work closely with HR and marketing teams to ensure a consistent employer brand across all communication channels.
  3. Identify key employer branding metrics and measure the effectiveness of branding campaigns, making data-driven improvements.
  4. Develop engaging content that highlights company culture, employee experiences, and career opportunities for various platforms (social media, career websites, PK portals, and internal communications).
  5. Collaborate with employees to create authentic storytelling campaigns, including employee spotlights, testimonials, and behind-the-scenes videos.
  6. Manage and update employer branding materials such as brochures, presentations, recruitment videos, and newsletters.
  7. Manage employer branding content across social media platforms (LinkedIn, Instagram, Facebook, etc.) to enhance talent attraction.
  8. Plan and execute social media campaigns that showcase workplace culture, employee achievements, and diversity & inclusion efforts.
  9. Monitor online reviews and employer ratings on platforms like Indeed and LinkedIn, responding to feedback and implementing improvements.
  10. Collaborate with the recruitment team to ensure job postings, candidate communication, and hiring processes reflect the company's employer brand.
  11. Partner with universities, career fairs, and professional organizations to promote career opportunities and employer branding initiatives.
  12. Develop employer brand messaging for recruitment marketing campaigns, career events, and employer networking sessions.
  13. Plan and execute internal employer branding initiatives, including employee recognition programs, well-being campaigns, and diversity & inclusion efforts.
  14. Organize and promote company events, team-building activities, and corporate social responsibility (CSR) initiatives.
  15. Partner with internal teams to enhance the onboarding experience and ensure new hires align with company culture.
  16. Track and analyze employer branding performance through key metrics such as employee engagement, candidate feedback, and brand perception.
  17. Provide reports and recommendations to leadership on employer branding trends, effectiveness, and opportunities for growth.

Requirements

Qualification and Experience:

  1. Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  2. 2-4+ years of experience in employer branding or corporate communications.
  3. Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
  4. Proficiency in graphic design, video editing, or employer branding tools (Canva, Adobe Photoshop, Illustrator, etc.).
  5. Ability to analyze data and provide insights to improve employer branding efforts.
  6. Creative mindset with a passion for building a positive workplace culture and employee experience.

Work mode: Work from Office.

Location: DHA 1 Sector F Rwp.

Salary: Market Competitive.

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