Junior Content Specialist

2 weeks ago

Karachi, Sindh, Pakistan Soorty Enterprises Pvt. Ltd. Full time
Junior Content Specialist - Product Development

RESPONSIBILITIES

  1. Stay updated on current marketing and industry trends to inform content strategies.
  2. Conduct online market research and apply trend insights to campaigns.
  3. Collaborate across departments to produce promotional content focusing on products, innovations, and initiatives.
  4. Plan, create, and proofread creative and technical content, including photography, videography, reels, and short videos that align with branding standards.
  5. Develop engaging newsletters for stakeholders and support multi-channel program execution.
  6. Analyze and report on marketing and communication campaigns, including competitors' strategies.
  7. Assist the Marketing & Communications team in bridging the Product Development and Sales teams.
  8. Prepare monthly progress reports summarizing activities across channels.

REQUIREMENTS

  1. Bachelor's degree in marketing, business administration, communications, or a related field.
  2. 1-3 years of experience in marketing, with exposure to B2B environments, multicultural teams, and soft launches.
  3. Passion for fashion, dynamic adaptability, and understanding of culture and branding in a business setting.
  4. Proficiency in digital and social media marketing, with curiosity for emerging trends.
  5. Strong verbal and written communication skills, with fluency in English.

SKILLS

  1. High organizational skills with a focus on open communication, results and productivity.
  2. Proven ability in writing, editing, and content creation, with attention to detail.
  3. Experience in social media management, including content planning and engagement.
  4. Basic knowledge of design, production, and editing software for imagery and video content.
  5. Familiarity with SEO/SEM practices and their application in digital marketing strategies.
  6. Creative mindset with an understanding of aesthetics.
  7. A willingness to be a part of an international team and grow in the area of marketing and communications.
Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Textile Manufacturing

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