Media Buyer

Job Title:

Media Buyer – Meta & Google Ads Specialist

Company: Sparking Asia

Location: Onsite – Night Shift (6:00 PM to 3:00 AM)

About Sparking Asia:

At Sparking Asia, we help business owners, professionals, and start-ups reach their goals by providing comprehensive administrative and technical support. We empower our clients to focus on growing their businesses while we handle the operational, marketing, and back-office tasks. Our mission is to enable them to earn more, create stable income streams, and thrive in their industries by harnessing the power of the internet.

Position Overview:

We're looking for a performance-driven Media Buyer to join our growing team and take charge of launching, scaling, and optimizing paid acquisition campaigns across Meta (Facebook/Instagram) and Google (Search, Display, and YouTube). You will play a crucial role in driving lead generation by managing budgets, testing creatives, and directing high-intent traffic to our client's offer pages. You'll work closely with our Creative Strategist, Data Analyst, and CRO Specialist to fine-tune campaigns and meet ambitious growth goals.

Responsibilities:

Launch and manage high-volume campaigns on Meta Ads and Google Ads platforms.

Develop and implement effective account structures, targeting strategies, bid settings, and ad placements.

Monitor performance daily and optimize based on key KPIs such as CPL, CVR, and ROAS.

Utilize automation tools like RevealBot or similar to streamline campaign operations.

Continuously test and refine ad creatives, headlines, and CTAs for maximum impact.

Collaborate with creative, data, and funnel teams to test and improve campaign performance.

Stay updated on platform policies, industry changes, and competitor strategies.

Requirements:

• 3+ years of hands-on experience running campaigns on Meta and Google Ads.
• Strong knowledge of digital marketing funnels and ad campaign optimization.
• Experience working with performance-based KPIs such as ROAS and CPL.
• Proficiency in ad tech tools and analytics platforms.
• Excellent time management and multitasking abilities.
• Strong written and verbal communication skills.
• Willingness to work onsite during night shift (6:00 PM to 3:00 AM).

Preferred Skills:

• Experience with CRO (Conversion Rate Optimization).
• Familiarity with automation tools like RevealBot, Zapier, or HighLevel.
• Previous experience in performance marketing or agency environments.
• Understanding of international targeting and multilingual campaigns is a plus.

Why Join Sparking Asia?

Be part of a dynamic team that works directly with entrepreneurs and fast-growing businesses.

Supportive and collaborative work environment.

Competitive salary with performance-based growth opportunities.

Contribute to digital transformation across industries.

If you have any questions or need further information, feel free to reach out on WhatsApp:

Job Type: Full-time

Ability to commute/relocate:

Rawalpindi Gpo: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

META Google ads: 1 year (Preferred)

Location:

Rawalpindi Gpo (Preferred)

Work Location: In person

Requirements:

3+ years of hands-on experience running campaigns on Meta and Google Ads.

Strong knowledge of digital marketing funnels and ad campaign optimization.

Experience working with performance-based KPIs such as ROAS and CPL.

Proficiency in ad tech tools and analytics platforms.

Excellent time management and multitasking abilities.

Strong written and verbal communication skills.

Willingness to work onsite during night shift (6:00 PM to 3:00 AM).

Preferred Skills:

Experience with CRO (Conversion Rate Optimization).

Familiarity with automation tools like RevealBot, Zapier, or HighLevel.

Previous experience in performance marketing or agency environments.

Understanding of international targeting and multilingual campaigns is a plus.