Programmatic Media Buyer

6 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Programmatic Media Buyer
DV360 Programmatic Media Buyer Role

We are seeking a highly skilled and detail-oriented Programmatic Media Buyer to develop and execute campaign plans, analyze performance metrics, and monitor campaign goals.

Main Responsibilities:

  • Work with stakeholders to create buying strategies for campaigns, including ad formats, user targeting, SSPs, bid strategy, etc.
  • Set up and launch programmatic campaign buys.
  • Calculate and manage bids, win rates, and CPM goals.
  • Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed.
  • Communicate with third-party vendors to create custom audience segments and work with the Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet goals.

Requirements:

  • Bachelor's degree in Marketing, Communications, Advertising, Computer Science, or related field.
  • Minimum of 2 years' experience within the field of Programmatic Media Buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially in DV360).
  • Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel.
  • Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience.
  • Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling tough problems.
  • Entrepreneurial approach to media buying and able to think outside the box to come up with new solutions to improve overall media buying efforts.
  • Good English skills (written and spoken) – Must.
  • Google Data Studio experience – an advantage.
  • Communicates successes, failures, and escalations to line manager in a timely manner.
  • Possesses good time management and organization skills, with ability to prioritize multiple tasks and deadlines.

Job Specification:

Desired Skills and Experience:

Advertising, Mathematics, Performance Campaigns, Marketing, Media Buying, Data Analysis, Mobile Advertising, Microsoft Excel, Programmatic Media Buying, Campaign Management, Communications, Reporting, Ad Serving Technologies, Digital Analytics, Real-Time Bidding.



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