
Performance Marketing Specialist
4 days ago
We're hiring
Performance Marketing Specialist
Location: Faisalabad
Industry: Textile (Ecommerce)
This is more than just running ads - it's an opportunity to shape how performance marketing drives real business impact. As a Performance Marketing Specialist, you'll lead the charge on planning, executing, and optimizing digital campaigns that deliver measurable results. You'll blend creativity with data, and bring precision to every click, conversion, and customer touchpoint.
What You'll Be Doing
- Launch and manage paid campaigns across Google Ads, Meta, and TikTok
- Optimize campaigns based on ROAS, CTR, CPC, CPA, and conversion rates
- Run A/B tests on creatives, audience segments, and landing pages
- Collaborate with creatives to craft compelling visuals and copy
- Manage budgets for maximum ROI and efficiency
- Build and present regular performance reports with actionable insights to stakeholders
- Stay on top of platform changes, trends, and best practices
- Partner with SEO, content, and analytics teams for a unified growth strategy
- Leverage tools like Google Analytics, Tag Manager, and Facebook Business Manager to measure impact.
What You'll Bring
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of hands-on experience in performance marketing or paid media
- Deep knowledge of Google Ads, Meta Ads, and digital metrics
- Comfortable using platforms like SEMrush, Ahrefs, and analytics tools
- Strong analytical mindset with a knack for turning data into strategy
- Organized multitasker with the ability to manage deadlines and campaigns
- Google Ads or Meta Blueprint certifications are a plus.
Preferred Competencies
- Experience in e-commerce or B2B marketing
- Familiarity with landing page builders like Unbounce or Webflow
- Exposure to CRM platforms like HubSpot or email marketing tools
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