Performance Marketing Lead

2 days ago


Faisalabad City Tehsil, Pakistan beBee Careers Full time

This role involves creating customized marketing strategies for different European regions, considering local languages, customer behavior, and rules like GDPR. The successful candidate will have 3-5 years of hands-on experience in SEA/PPC and performance marketing in European markets.

Responsibilities:
  • Monitor and analyze campaign performance daily using platforms like Google Ads Manager, Meta Ads Manager, and third-party tools.
  • Drive CPC, CTR, ROAS, CPA, and conversion rate optimization to meet performance goals.
  • Conduct A/B testing of creatives, landing pages, and targeting options to improve results.

A strong understanding of Google Analytics 4 (GA4), Google Tag Manager, and performance tracking tools is required. Familiarity with GDPR and regional compliance requirements for digital advertising in Europe is also essential. We offer a competitive salary, benefits package, and opportunities for career growth and development.

Requirements:
  • Proven experience with Meta Ads (Facebook, Instagram), Google Ads
  • Strong analytical skills with a data-driven mindset
  • Familiarity with GDPR and regional compliance requirements for digital advertising in Europe


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