Field Sales Executive

13 hours ago

Karachi, Sindh, Pakistan Coca-Cola CCI Full time

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To develop the market and increase Market Share, enhance Numeric & Weighted Availability, and Share within outlets by achieving secondary sales targets. Ensure maximum availability of the company's products, create & re-activate outlets in the marketplace, execute activities in outlets as per company guidelines, and act as a guardian of the company assets deployed in the market.

Main Responsibilities

Ensure secondary SKU-wise volume achievement against targets to enhance Market Share. Rationalize discounts and use promotions intelligently to achieve the company's net sales revenue. Create new outlets and retain existing ones based on target and area potential to increase Numeric & Weighted distribution. Ensure all data in sales information systems is accurate and conduct regular audits. Analyze SFE KPIs and modify routes or adjust frequencies to improve Green KPIs for Presellers. Accomplish daily planned calls, spend sufficient time in the market, and coach presellers on the 10-step call process. Discuss execution scores with presellers daily, highlight gaps, and ensure in-outlet execution as per PicOS & RED criteria and marketing initiatives. Monitor and report competitor activity in the assigned area and suggest counter-strategies. Supervise the proper injection and utilization of company assets such as coolers, glass, signage, and activation materials. Manage in-outlet investments, ensuring an optimal mix of discounts, DME, assets, and activation. Monitor equipment efficiency, increase cooler throughput, and reduce nonproductive coolers. Make efforts to recover missing or disputed coolers as per company procedures.

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