
Manager Marketing
3 weeks ago
MBA Marketing, MPA Marketing, Masters in Marketing
Description
We are an HR Firm looking for a Marketing Manager for one of our clients in the Manufacturing & Retail Business. The Job Description is as follows:
- Conduct semi-annual Marketing Research regarding brand positioning and tracking & present the reports findings to top management.
- Do Competitor Analysis with respect to Brand Activities, Pricing Strategies and present the reports to management from time to time for further decisions.
- Prepare yearly marketing plan aligned with the business strategy of the organization.
- Assist Top Management in developing Brand Elements according to the Brand Element Selection Criteria.
- Act as liaison between the company and creative organizations (marketing and ad agencies) during IMC campaigns. Also, provide creative ideas during ad designing.
- Oversee the firm's electronic marketing efforts including supervision of website design, maintenance, e-mail marketing, and Facebook presence.
- Represent the Brand at different commercial & cultural events.
- Design and Conduct Brand Promotion activities during off-seasons.
- Design and plan quarterly customer service-related training seminars for retail outlet staff.
- Conduct mystery shopping activities through dummy customers, prepare reports of their feedback, and take actions based on that report.
Salary: Ranges between 100k to 200k Per Month
Job SpecificationSkills:
Marketing Skills
Presentation Skills
MS Office (Word, Excel, PowerPoint)
Personal Attributes:
Proactive
Hardworking
Energetic
"Can Do" attitude
Location: Management Consulting - Lahore, Pakistan
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