Search Marketing Manager

3 weeks ago

Lahore, Punjab, Pakistan Best Custom Boxes Full time

We seek a PPC (Pay Per Click) Expert/Manager to run PPC and Meta campaigns and monitor paid search budgets.

In this role, your goal will be to ensure the highest possible return on investment (ROI) for our online marketing efforts.

Must have 5-7 years of experience in the related field (packaging industry or female clothing brand preferred).

Job Description/Responsibilities:
  1. Launching and optimizing PPC and Meta campaigns, including Google AdWords
  2. Monitoring budgets and overseeing search platform accounts
  3. Tracking KPIs and producing reports for management
  4. Forming effective paid search strategies
  5. Launching and optimizing various PPC campaigns
  6. Overseeing accounts on platforms like Google AdWords and Bing
  7. Keyword selection and audience targeting
  8. Adjusting bids to improve ROI
  9. Monitoring performance metrics and resolving issues
  10. Producing management reports and dashboards
  11. Writing attractive and concise ad copy
  12. Developing new campaigns across channels
  13. Maintaining partnerships with ad platforms and vendors
  14. Reducing click fraud risks
  15. Staying updated on PPC trends
Requirements and Skills:
  • 5-7 years of experience in PPC or digital marketing
  • Experience in the packaging industry or female clothing brands
  • Proven success as a PPC Manager or Digital Marketing Specialist
  • Data analysis and reporting skills
  • Knowledge of digital marketing concepts
  • Familiarity with platforms like AdWords, Facebook, Yahoo (preferred)
  • Proficiency with analytics tools such as Google Analytics, Tableau
  • Strong analytical and math skills
  • BSc/BA in Marketing, Digital Media, or related field; AdWords certification is a plus
Additional Details:
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industry: Packaging and Containers Manufacturing
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