
Search Engine Marketing and Paid search Team Lead
7 days ago
Be among the first 25 applicants one month ago
- Develop optimization strategies that increase the company's search engine results rankings
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages
- Implement link-building campaigns in coordination with client SEO goals
- Assist in the development and execution of communication/content strategies via social communities in coordination with SEM goals
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
- Collaborate with other team members to manage SEM strategy
- Update content and website links for maximum optimization and search engine rankings
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned channels
- Identify and test new channels to meet or exceed established critical metrics
- Work closely with management to share funnel conversion improvement ideas, feedback, and present results
- Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them
- Boost conversion rates between funnel segments by introducing creative ideas to enhance KPIs
- Collaborate with team members to understand data requirements and objectives, leading to successful deliverables
- Analyze and report on critical performance metrics
Requirements:
- A minimum of 5 years of experience in a related role, preferably in a startup environment
- Prior experience in a similar role with expertise in building effective multi-channel PPC, SEO, and SEM campaigns
- Solid channel analysis and reporting skills, including experience with Google Analytics
- Excellent analytical skills, leveraging data, metrics, analytics, and consumer behavior trends for actionable insights
- Professional experience in A/B testing and data analytics
- Basic understanding of business financials, ROI, and profitability concepts
- A portfolio demonstrating successful growth interventions
- Quick learner with strong data collection, organization, analysis, and communication skills
- Excellent written and oral communication, presentation, and persuasion skills
- Mid-Senior level
- Full-time
- Marketing and Sales
- IT Services and IT Consulting
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