Senior Brand Manager

3 weeks ago

Lahore, Punjab, Pakistan Eastern Tech Full time

Direct message the job poster from Eastern Tech

Director at Eastern Highway Company & CEO at Eastern Tech

This position is being hired by Eastern Tech on behalf of "Ruby Suleiman" a dynamic and rapidly growing women's clothing brand.

Job Title: Clothing Brand Manager

Location: Lahore, Onsite

About Us: We are a dynamic and rapidly growing clothing brand offering a wide range of stylish and high-quality apparel. As we expand, we are seeking an experienced and strategic Clothing Brand Manager to drive our brand's success, optimize our eCommerce operations, and act as a crucial link between our team and the digital marketing agency.

Position Overview: The Clothing Brand Manager will oversee all aspects of our brand's operations, from managing digital marketing strategies to ensuring smooth dispatch processes and customer satisfaction. This individual will work closely with our digital marketing agency to analyze and optimize Meta and TikTok ads while developing and executing a comprehensive eCommerce strategy to drive growth, engagement, and performance.

Key Responsibilities:

Brand Strategy & Management:

  1. Develop and execute a robust eCommerce strategy focusing on growth, customer engagement, and performance optimization.
  2. Collaborate with the digital marketing agency to ensure consistent brand messaging across all digital platforms.
  3. Monitor market trends and competitor activity to identify opportunities for brand growth.
  4. Analyze performance data from Meta (Facebook, Instagram) and TikTok ads, providing insights and recommendations to improve ROI.
  5. Ensure seamless communication between the company and the digital marketing agency, aligning on goals and deliverables.
  6. Evaluate and optimize customer acquisition strategies through paid and organic channels.

eCommerce Management:

  1. Ensure the brand's website is consistently updated with accurate product listings, promotions, and brand content.
  2. Implement best practices for user experience (UX) and conversion rate optimization (CRO).
  3. Develop strategies for customer retention and loyalty programs.
  4. Oversee end-to-end order processing, ensuring timely dispatch and delivery to maximize customer satisfaction.
  5. Work with logistics partners and internal teams to streamline supply chain processes.
  6. Address and resolve any issues related to order fulfillment and customer complaints.

Performance Analysis & Reporting:

  1. Track and analyze key performance metrics (sales, customer acquisition cost, lifetime value, etc.).
  2. Provide regular performance reports and actionable insights to senior management.
  3. Adjust strategies based on data-driven insights to achieve business objectives.

Qualifications:

  1. Proven experience (3+ years) as a Brand Manager or in a similar role within the fashion or eCommerce industry.
  2. Strong understanding of Meta (Facebook, Instagram) and TikTok advertising platforms and analytics.
  3. Expertise in eCommerce platforms (e.g., Shopify, WooCommerce) and order fulfillment processes.
  4. Exceptional project management and communication skills.
  5. Ability to interpret data and provide strategic recommendations.
  6. Strong leadership and cross-functional collaboration abilities.
  7. Customer-centric mindset with a focus on delivering an exceptional shopping experience.

Preferred Skills:

  1. Experience working with digital marketing agencies.
  2. Knowledge of emerging trends in the fashion industry.
  3. Proficiency in using analytical tools (e.g., Google Analytics, Meta Business Suite, TikTok Ads Manager).

What We Offer:

  1. Competitive salary and performance-based incentives.
  2. Opportunity to lead and shape a growing brand.
  3. Collaborative and innovative work environment.
  4. Professional growth and development opportunities.

Application Process: Interested candidates are invited to submit their resume, a cover letter detailing their experience in managing a clothing brand, and any relevant case studies or project highlights. We are excited to welcome a passionate and driven Brand Manager to our team who will play a pivotal role in scaling our brand to new heights.

Apply today and be a part of our journey to redefine fashion and customer experience

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

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