Senior Digital Marketer

4 weeks ago

Lahore, Punjab, Pakistan Netson Technologies Full time
Senior Digital Marketer (Meta Marketing Specialist)Senior Digital Marketer (Meta Marketing Specialist)

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Direct message the job poster from Netson Technologies

2+ Years as Senior Digital Marketer | Shopify Website Owner & Developer | CCNA Certified | HTML CSS, Wordpress Developer | Lead Generation Executive.

Job Title: Senior Digital Marketer (Meta Marketing Specialist)

Job Type: Full-Time

Experience Level: Proven 2+ Years

Salary: 80000 to 120000, depending on the skills.

About Us:

Netson Technologies is a results-driven digital agency focused on helping brands grow through strategic digital marketing. We are looking for a Senior Digital Marketer with deep expertise in Meta advertising (Facebook & Instagram) to lead performance campaigns, optimize ROAS, and scale winning strategies for our clients.

Key Responsibilities:

Strategize, execute, and manage end-to-end paid campaigns across Meta platforms (Facebook, Instagram), focusing on performance and lead generation.

Build campaign structures, ad sets, creatives, and audience targeting from scratch, as well as optimize existing ones.

Analyze data in Meta Ads Manager and third-party tools to optimize campaigns for conversions, CPL, CPA, and ROAS.

Conduct A/B testing on ad creatives, copy, CTAs, and targeting strategies.

Manage monthly budgets of $5K–$100K+ and ensure efficient spend.

Work closely with graphic designers and content teams to ensure creative quality and alignment with marketing goals.

Stay updated with Meta's algorithm changes, ad formats, and policies.

Report weekly/monthly on KPIs and insights, and recommend strategies to improve performance.

Train and mentor junior team members on Meta best practices.

Requirements:

2+ years of hands-on experience managing Meta ad campaigns (Facebook, Instagram).

Proven track record of achieving high ROAS and scaling campaigns.

Strong understanding of funnel marketing, remarketing, and pixel/event tracking.

Experience using Meta Business Manager, Events Manager, and Google Analytics.

Knowledge of conversion APIs (CAPI) and server-side tracking is a plus.

Strong analytical skills and proficiency in Excel or Google Sheets for performance tracking.

Excellent communication and presentation skills.

Agency experience or managing multiple client campaigns is a strong plus.

Preferred Qualifications:

Meta Certified Digital Marketing Associate or Media Buying Professional is a plus.

Experience with other ad platforms (Google Ads, TikTok, LinkedIn) is a bonus.

Familiarity with email marketing platforms (like Klaviyo or Mailchimp) and CRM tools.

Why Join Us?

Flexible work environment (Remote/hybrid options)

Work with top-tier clients across various industries

Growth opportunities and performance-based incentives

Collaborative and supportive team culture

Interested candidates can send their resume to hr@netsontech.com

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

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