Digital Marketing Manager

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We are seeking a Digital Marketing Manager with a minimum of 5 years of hands-on experience, including international marketing experience, to lead our global digital marketing efforts. This role will be responsible for developing and executing comprehensive digital strategies, managing paid and organic campaigns, and optimizing our online presence across multiple countries. The ideal candidate will have a deep understanding of digital marketing tactics such as SEO, SEM, email marketing, social media, and content marketing, along with experience navigating international markets and understanding the nuances of different cultures and consumer behaviors.

Job Overview:

We are seeking a Digital Marketing Manager with a minimum of 5 years of hands-on experience, including international marketing experience, to lead our global digital marketing efforts. This role will be responsible for developing and executing comprehensive digital strategies, managing paid and organic campaigns, and optimizing our online presence across multiple countries. The ideal candidate will have a deep understanding of digital marketing tactics such as SEO, SEM, email marketing, social media, and content marketing, along with experience navigating international markets and understanding the nuances of different cultures and consumer behaviors.

Key Responsibilities:

• Develop and implement digital marketing strategies tailored to international markets, driving global brand awareness and lead generation.
• Manage and optimize paid search (PPC), display advertising, and social media campaigns across global platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
• Oversee SEO strategies to enhance organic search rankings in international markets, including adapting content and keywords for region-specific searches.
• Plan and execute international email marketing campaigns, ensuring localized content, segmentation, and performance tracking.
• Create and adapt content for global digital channels (websites, social media, blogs, etc.), ensuring it aligns with local market preferences and cultural differences.
• Collaborate with global teams (design, content, product, sales) to ensure cohesive digital marketing strategies and consistent brand messaging.
• Analyze digital campaign performance using tools like Google Analytics, SEMrush, and regional insights to provide actionable reports for international stakeholders.
• Stay updated with international digital marketing trends, global platform changes, and best practices.
• Manage international digital marketing budgets and resources to ensure efficient allocation and maximum ROI.
• Lead and mentor a team of digital marketing specialists, fostering growth in an international context.
• Ensure compliance with regional regulations (such as GDPR, CCPA) and cultural sensitivity in all marketing materials and campaigns.

Requirements:

• Minimum of 5 years of experience in digital marketing, with a proven track record of managing and scaling international digital campaigns.
• Strong knowledge of international SEO, SEM, PPC, email marketing, social media marketing, and content strategy.
• Experience working across multiple regions and understanding the unique marketing challenges in different international markets.
• Familiarity with international analytics and reporting tools like Google Analytics, SEMrush, and country-specific insights.
• Excellent written and verbal communication skills, with the ability to translate complex digital insights to international stakeholders.
• Experience working with cross-functional teams across different countries and time zones.
• Bachelor's degree in Marketing, International Business, Communications, or a related field.
• Certification in Google Ads, HubSpot, or similar platforms is a plus.
• Understanding of international marketing regulations, including data privacy laws and local market nuances.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) on an international scale.
• Knowledge of web design and development (HTML/CSS basics).
• Experience in B2B and/or e-commerce digital marketing with an international focus.
• Proficiency in multiple languages is a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for career growth in international markets.
• A collaborative and innovative work environment.
• Health and wellness benefits.
• Flexible working arrangements and international travel opportunities.
  

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development

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