Performance Marketing Expert

4 weeks ago


Lahore, Punjab, Pakistan Nativ Global Full time
Performance Marketing Expert - Dial Zero

SECTION 1: POSITION SUMMARY
Dial Zero, a sister concern company of Nativ Global, is looking for a Performance Marketing Expert who will be responsible for driving the execution strategy for multiple products, ensuring optimal performance across SEM, Social, and Display/Programmatic channels. Your primary focus will be on achieving client KPI targets through continuous optimization and strategic planning. Additionally, you will play a crucial role in client relationship management, business growth initiatives, and fostering a culture of innovation and best practices within the team.

SECTION 3: TASK AND RESPONSIBILITIES:

Campaign Strategy and Execution:
  • Develop and implement end-to-end campaign strategies, incorporating insights from previous campaign performance and market trends.
  • Setup and execute performance campaigns across SEM, Social, and Display/Programmatic channels.
  • Conduct ongoing optimization to meet client KPI targets, utilizing relevant bidding strategies and budget management techniques.
  • Proactively identify market initiatives and opportunities aligned with local market KPIs.
  • Lead the coordination and execution of multi-channel strategies to maximize campaign effectiveness.
Client Relationship Management:
  • Develop and maintain strong client relationships, serving as a consultant to enhance client satisfaction and offering valuable perspectives based on a deep understanding of their business.
Innovation and Best Practices:
  • Stay informed about emerging opportunities and innovations in the digital marketing landscape.
  • Offer guidance and advice to the team on best practices, innovation, and process improvement.
Collaboration:
  • Work closely with internal specialist resources and group teams to leverage expertise and drive campaign success.
  • Mentor and support junior team members, fostering individual growth and development.
  • Expertise with Google Marketing Platform (e.g., SA360, DV360, Campaign Manager), Facebook Ads Manager, and Programmatic platforms.
SECTION 4: SKILL SETEducation:
  • Bachelor's degree in marketing, Advertising, or related field.
Experience:
  • Minimum of 4 years of experience in performance marketing or related roles.
Skills and Competencies:
  • Proven track record of driving campaign success and achieving KPI targets.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strong analytical, decision-making, and problem-solving skills with sharp attention to detail.
  • Passion for performance marketing and analytics, with a desire to continuously learn and adapt in a dynamic environment.
  • Understanding of web analytics metrics and proficiency in MS Suite (Excel, Word, PowerPoint).
  • Excellent verbal and written communication skills.
  • Proficiency in digital tools such as LinkedIn, DCM, DV360, Facebook/Instagram, etc.
  • Knowledge of the local media landscape, digital marketing trends, SEM, and social media.
  • Commitment to ongoing learning and professional development while delivering high-quality work.
  • Strong interpersonal skills and the ability to build effective relationships with clients and team members.
  • Experience working with various stakeholders and managing high-profile accounts.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

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