Performance Marketing Manager

5 hours ago


Lahore, Punjab, Pakistan The Xpert Solutions Full time
Digital Marketing Expert / Performance Marketing Expert

The Xpert Solutions is a dynamic company looking for a talented Digital Marketing Expert/Performance Marketing Expert to lead our marketing efforts.

  • As a key member of our team, you'll be responsible for developing a Media Buying strategy, including TOF, MOF, and BOF campaigns.
  • You'll advise on optimization, deciding which content to increase spending on, audiences to test, and campaigns to stop.
  • Understanding data segmentation and building strategies to drive real results is essential.
  • You'll work closely with our Marketing Lead to analyze marketing performance and identify areas for improvement.
  • Researching clients' competitors to understand their advertising strategies and identifying opportunities for growth is a critical aspect of this role.

Key Responsibilities:

  • Buidling funnels for clients to drive lead generation, conversion, and sales.
  • Developing and implementing marketing strategies across various digital channels.
  • Collaborating with our creative team to develop engaging content and assets.
  • Staying up-to-date with the latest performance marketing trends and technologies.

Requirements:

  • A degree in Marketing, Business Administration, or a related field is required.
  • Prior experience in a similar role is essential, along with experience building effective marketing strategies across various digital channels.
  • Expertise in affiliate marketing, PPC, SEO, social media, and other digital channels is a must.
  • Solid understanding of campaign and channel analysis, as well as reporting skills, is necessary.
  • Excellent analytical skills and the ability to leverage data to drive actionable insights are crucial.
  • A strong problem-solving mindset and excellent communication skills are a must.


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