Performance Marketing Assistant

4 weeks ago

Lahore, Punjab, Pakistan Octatude Full time
Performance Marketing Assistant (Full time / On-site)

Job Title: Performance Marketing Assistant

Location: Cavalry Ground, Lahore (On-site)

Working Hours: 3 pm to 12 am (Monday to Friday)

Experience: 1-2 years (Preferably in a Digital Agency)

About Us: Octatude Ltd., based in the UK and Pakistan, is a trusted digital marketing agency that crafts tailor-made solutions to capture the essence of your brand. The company is equipped with multiple certifications and has a team of dedicated experts. With over five years of experience and $50 million plus spent in digital advertising for our clients, we have earned our stripes as a reputable partner in the industry. We thrive on thinking big and rewriting the rules of success.

We are committed to creating a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply. Octatude is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Description: Are you passionate about Performance Marketing and looking to grow your career in digital marketing? A leading digital marketing agency is looking for a Performance Marketing Assistant to join our team at our office based in Lahore. If you have 1-2 years of relevant experience and a strong understanding of Performance Marketing strategies, we'd love to hear from you

Key Responsibilities:

  1. Plan, execute, and optimize paid advertising campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
  2. Monitor campaign performance daily to ensure KPIs such as CTR, ROAS, CPA, and conversions are met.
  3. Assist in audience research, keyword planning, and A/B testing of creatives and ad copy.
  4. Assist with setting up conversion tracking, pixel/tag implementation, and Google Analytics reporting.
  5. Collaborate with designers and content creators to develop high-performing ad assets.
  6. Generate regular performance reports and insights for internal teams and clients.
  7. Support the senior marketing team in scaling campaigns and exploring new paid media channels.
  8. Stay updated with platform updates, industry trends, and new tools/technologies in performance marketing.

Key Requirements:

  1. 1–2 years of hands-on experience managing and optimizing paid media campaigns (Google, Meta, etc.).
  2. Proficiency in Google Ads, Meta Business Suite, Google Analytics, and Google Tag Manager.
  3. Solid understanding of performance metrics and data-driven decision making.
  4. Familiarity with A/B testing strategies, retargeting campaigns, and audience segmentation.
  5. Basic knowledge of SEO, landing page optimization, and funnel strategy is a plus.
  6. Strong analytical skills with the ability to draw actionable insights from data.
  7. Excellent communication, time management, and organizational skills.

What We Offer:

  1. Competitive salary commensurate with experience.
  2. Opportunities for professional development and growth.
  3. A dynamic, healthy, supportive, and inclusive company culture.
  4. Access to latest tools and technologies.
  5. Exciting projects and the chance to make a real impact in a rapidly growing industry.

Octatude Digital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at Octatude and let's shape the future of digital marketing together

Apply Here: https://tiny.cc/Octatude-PMA

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Advertising Services

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