
Digital Marketing And Team Manager
3 weeks ago
We are a printing and graphics company in the USA seeking a Digital Marketing team lead/manager to oversee our websites. This remote position requires work during the third shift, from Monday to Saturday.
Your responsibilities will include:
- Planning, developing, and implementing our SEO strategy
- Enhancing organic search optimization and maximizing ROI
- Conducting thorough keyword research regularly
- Identifying key SEO KPIs
- Developing and optimizing search marketing campaigns across multiple platforms
- Optimizing existing PPC campaigns
- Managing budgets and bids for CPC keywords in paid campaigns
- Monitoring redirects, click rates, bounce rates, and other KPIs
- Planning and executing SEM campaigns to grow profitable traffic
- Developing and refining campaigns, ad groups, keywords, and ad copy
- Keeping abreast of competitors' strategies and keywords
- Preparing and presenting regular reports
- Identifying user personas for targeted marketing
- Identifying problems and implementing timely solutions
- Suggesting process and productivity improvements
- Collaborating with the development team to implement SEO best practices
- Staying updated on the latest SEO and digital marketing trends
Thank you.
Job SpecificationRequired Skills:
Excellent interpersonal skills for effective communication across all organizational levels, fostering teamwork and positive attitudes.
Attention to detail.
Strong verbal and written communication skills.
A positive attitude and ability to thrive in a collaborative, fast-paced environment.
Understanding of search engine algorithms and ranking methods.
Expertise with SEO tools such as Google Search Console and BrightEdge.
Advanced Excel skills.
Experience working with CMS-driven websites, particularly WordPress.
Location: Marketing and Advertising - New York, United States.
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