SEO Specialist

4 weeks ago

Rawalpindi Cantonment, Pakistan AlgoraDigital Full time
Job Description:

We are looking for a highly skilled and results-driven SEO Expert to join our team. This role requires a comprehensive understanding of SEO—including on-page optimization, off-page strategies, and technical SEO—to improve our organic rankings, website visibility, and search performance across all platforms. You will play a critical role in shaping and executing our search engine optimization strategy.

Key Responsibilities:

On-Page SEO:

  • Perform keyword research and optimize website content, meta tags, headers, and URLs.
  • Develop and implement content strategies for target keywords.
  • Optimize internal linking structure and user experience.
  • Ensure content is SEO-friendly and follows best practices.

Off-Page SEO:

  • Build and manage high-quality backlinks from relevant websites.
  • Conduct outreach and relationship-building for guest posting and link opportunities.
  • Monitor domain authority and backlink profile health.
  • Manage local SEO, business listings, and reputation across directories.

Technical SEO:

  • Conduct regular site audits to identify and fix crawl errors, broken links, and site speed issues.
  • Work with developers to ensure proper implementation of schema markup, sitemaps, robots.txt, and canonical tags.
  • Optimize mobile responsiveness and Core Web Vitals.
  • Monitor and address indexing issues via Google Search Console.
Job Specification:

Skills

  • Proven experience (3+ years preferred) in SEO across all areas: On-Page, Off-Page, and Technical.
  • In-depth knowledge of Google algorithms, search engine trends, and ranking factors.
  • Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, etc.
  • Strong analytical and problem-solving skills.
  • Ability to create clear SEO reports with actionable insights.
  • Experience working with CMS platforms (WordPress preferred).
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