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Head Of Marketing

4 weeks ago

Lahore, Punjab, Pakistan Alm Human Resources International Full time
Head Of Marketing
Alm Human Resources International, Pakistan

Responsibilities:

  1. Marketing Strategy and Execution: Oversee the development, coordination & deployment of marketing initiatives according to the Marketing Calendar, from strategic discussion & development through Brand Managers.
  2. Advertising & Promotions: Oversee the development of work by local advertising & promotional agencies, as well as the adaptation of Global & Regional campaigns via DRs.
  3. Best Practices Evaluation: Evaluate recommendations of DRs for marketing best practices from Global & Regional initiatives.
  4. Market Research: Evaluate recommendations of DRs for the execution of market research.
  5. Trade and Channel Development: Drive DRs to co-develop and collaborate with the Sales organization on Trade Promotional programs and P-O-S support.
  6. Innovation: Lead the strategic discussions & project management around product innovation and evaluate recommendations of DRs while supporting the development of local innovation, collaborating with R&D, Finance & Operations.
  7. Talent Development: Uplift DR capabilities via coaching and formal training initiatives.

Minimum Requirements:

  1. 5 years of experience in Advertising, Media & Research capabilities.
  2. 5 years of experience in understanding consumer & trade insights and utilizing them to drive broad strategy.
  3. 2 years of experience in People Management & Development.
  4. 2 years of knowledge of operations in an organizational setup.

Information Technology and Services - Lahore, Pakistan

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