Product Marketing Manager, Loans

24 hours ago

Karachi, Sindh, Pakistan Mashreq Bank Pakistan Limited Full time
Product Marketing Manager, Loans & Digital Strategy (Mashreq Global Network Pakistan)

Reporting to Senior Manager – Product Marketing, the appointee will support the overall marketing & budget for Personal Loans, Mortgages, Digital Strategic Partnerships, FX & Mashreq Millionaire; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR & Research to achieve significant results.

Responsibilities
  • Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget
  • Build comprehensive 360-degree plans for all campaigns across offline & digital
  • Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing
  • Track the results of all campaigns and perform analysis / learnings for improvements
  • Track competitor activities and develop suitable marketing responses
  • Manage assigned budgets, vendor accruals & payments in line with Finance policies
  • Economic Departments: ensure the required permits for marketing promotions are in place
  • Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines
  • Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition.
  • Plan and execute media plans - social media, web, SEO/SEM and display advertising, database marketing
  • Measure and report performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs
  • Identify trends and insights, and optimize media plan, spend, creatives and performance based on the insights
  • Identify critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimize user funnels
Qualifications
  • Mandatory experience in Digital Marketing
  • Strong expertise in banking products marketing with proven track record
  • Deep understanding of business dynamics, profitability and growth drivers
  • Entrepreneurial with strong drive to succeed, with commitment & result orientation
  • Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
  • Ability to engage with senior stakeholders
  • Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
  • Proven track record in conceptualizing, developing and executing digital marketing campaigns
  • Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Banking

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