Marketing & Product Development Manager

4 days ago

Karachi, Sindh, Pakistan BREACHIT Full time

Location: Karachi (Hybrid)

⸻

Overview

BREACHIT is a fast-growing streetwear and lifestyle brand tailored for Gen Z in Pakistan. We're redefining customization and culture in fashion, blending creativity with cutting-edge e-commerce.

We are seeking a dynamic, female leader who can be the face of our brand, driving both marketing strategy and product development while building a strong digital presence.

⸻

Responsibilities
  • Brand Leadership: Represent BREACHIT as the face of the brand across campaigns, social media, exhibitions, and pop-ups.
  • Marketing & Growth: Oversee Meta Ads, SEO, and website structure for growth and conversions.
  • Marketing & Growth: Manage social media platforms with engaging, consistent, and trend-driven content.
  • Marketing & Growth: Build strong organic traffic across all digital channels.
  • Marketing & Growth: Drive influencer marketing collaborations to scale brand presence.
  • Content & Creative: Lead product shoots and content creation that aligns with BREACHIT's identity.
  • Product Development: Research and develop new products aligned with market trends.
  • Product Development: Coordinate product launches and ensure innovative offerings.
  • Events & Activations: Lead brand exhibitions and pop-up events, representing BREACHIT to customers and partners.

⸻

Qualifications
  • Female candidate, confident in being a public face of the brand.
  • Hybrid working model (remote + on-ground for shoots, events, and exhibitions).
  • Strong knowledge of social media management, digital marketing, and content creation.
  • Hands-on experience in product development and trend research.
  • Proactive, creative, and up-to-date with global & local fashion/marketing trends.

⸻

Compensation
  • Base Salary: PKR 60, ,000
  • 10% Profit Share after 3 months of proven successful performance.

Job Type: Full-time

Pay: Rs60, Rs80,000.00 per month

Work Location: In person


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