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2 weeks ago
Job Title: LinkedIn Business Developer - Paid Ads Specialist
Location: Remote
Job Type: Full-Time
Salary: 60,000 - 120,000 PKR
Reports To: Director Digital Marketing and/or Chief Executive
The LinkedIn Business Developer - Paid Ads Specialist will be responsible for developing and executing LinkedIn ad campaigns that drive business growth and generate leads. This role requires a deep understanding of LinkedIn's advertising platform, expertise in campaign strategy, and a proven track record of delivering results. The ideal candidate will have strong analytical skills, creativity, and the ability to work collaboratively with clients and internal teams.
Key Responsibilities:- Develop and implement LinkedIn ad campaigns that align with clients' business goals and target audience.
- Create compelling ad creatives and copy that resonate with LinkedIn users and drive engagement.
- Utilize LinkedIn's advanced targeting options to reach the right audience segments.
- Continuously optimize ad campaigns based on performance data to maximize ROI and achieve campaign objectives.
- Monitor key metrics such as impressions, clicks, CTR, leads, and conversions.
- Generate detailed reports on campaign performance and provide actionable insights for improvement.
- Work closely with clients to understand their business needs and develop tailored LinkedIn ad strategies.
- Collaborate with internal teams including content, design, and analytics to ensure cohesive campaign execution.
- Manage ad budgets effectively to ensure optimal allocation and spending.
- Provide recommendations for budget adjustments based on campaign performance and business objectives.
- Stay updated with the latest trends, tools, and best practices in LinkedIn advertising and digital marketing.
- Experiment with new ad formats, targeting options, and strategies to stay ahead of the competition.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- At least two years of experience running ads on LinkedIn after completion of undergraduate degree.
- Strong understanding of LinkedIn's advertising platform, targeting options, and best practices.
- Excellent analytical skills and the ability to interpret data to drive decision-making.
- Creative mindset with the ability to create engaging ad copy and visuals.
- Strong communication and client management skills.
- Experience with other digital marketing platforms and tools is a plus.
Desired Competencies:
- Ability to work independently and manage multiple projects simultaneously.
- Strong problem-solving skills and attention to detail.
- Commitment to staying updated with the latest digital marketing trends and innovations.
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