Social Media Executive

4 weeks ago

Saddar Town, Pakistan Advent Interactive Full time
Social Media Executive / Specialist - Advent Interactive
Advent Interactive, Pakistan

Advent Interactive is in search of a Social Media Specialist who has a passion for social media and the ability to increase brand awareness, improve marketing efforts, and drive sales.

As a Social Media Executive, you will be responsible for managing Social Media Marketing and platforms for all brands, ensuring that the Social Media accounts deliver information about the brand, achieve higher rankings compared to competitors, and drive more traffic to the websites.

Roles and responsibilities:

  • Focus on sales and help the company grow sales volume.
  • Increase brand awareness, visibility, and traffic to our web properties by creating relevant, valuable, and engaging content.
  • Build an online community and increase user loyalty.
  • Develop a social media strategy for each channel - LinkedIn, Facebook, Instagram, and YouTube.
  • Create and manage Facebook, TikTok, and Instagram campaigns to generate sales, focusing on conversion.
  • Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
  • Direct the creation of engaging content for each channel.
  • You must be a great communicator and influencer. Fluency in English and strong copywriting skills, with a focus on grammar and spelling, are a must.
  • You have 2+ years of experience working in a company or agency setting focused on social media and digital marketing communications.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
  • Boost brand awareness, traffic, and lead generation to our web properties and build an online community.
  • Control communication on each channel and ensure it's on-brand.
  • Manage, monitor, and measure the performance of channels and develop a monthly report.
  • Monitor brand mentions.
  • Participate in travel forums and communities for brand awareness.
  • Create editorial calendars and syndication schedules.
  • Monitor social media pages and respond to users.
  • Excellent English reading and writing skills.
  • You have deep knowledge and understanding of global platforms.
  • You thrive on change and can work with tight deadlines. You do whatever it takes to keep projects on track.
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