Market Research Manager

3 weeks ago

Karachi, Sindh, Pakistan Sybrid (Pvt) Ltd - A Lakson Group Company Full time
Overview

Graduate/Masters in marketing and research

Responsibilities
  • Producing product and service industry specific marketing & competitive background decks to inform the New Business team prior to initial pitches.
  • Managing New Business and existent business competitive research data, assets and decks for competitive presentations.
  • Conducting advanced quantitative and qualitative analyses of trends to enhance, upgrade and deepen retention strategies, and to improve customer channel behavior through marketing drivers.
  • Analyze customer needs, perceptions and behavior through a combination of proprietary and syndicated customer research studies.
  • Developing, writing and presenting strategic recommendations and projects that directly address client specific research questions.
  • Participating in brainstorming sessions that identify new marketing opportunities for clients.
  • Organizing and maintaining research information.
  • Staying current on industry trends and technological advancements to maintain our competitive edge in the marketplace.
Job Specification / Qualifications
  • 5+ years experience conducting statistical research and quantitative analysis and marketing research for clients in support of the development of effective marketing programs.
  • Direct Response experience is a plus.
  • Proven ability to interpret data and express those implications of analysis.
  • Excellent analytical thinking - ability to work well with numbers and analyze complex data.
  • Detail oriented with the ability to see how the details fit into the overall, bigger picture.
  • Familiarity with industry measurement tools such as; SPSS, Mintel, MRI etc.
  • Expert at use and sourcing of research tools.
  • Solid understanding of the advertising/media industry.
  • Demonstrated high level of proficiency in Word, Excel and PowerPoint.
  • Excellent presentation skills.
  • Innovative and strategic approach to all tasks.
  • Comfortable and efficient working in a fast-paced environment.

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