Marketing Manager

About Centric

Centric is an award-winning digital transformation and marketing agency with a truly global presence. We have offices in the USA, UAE, and Pakistan, and dedicated teams in Lebanon, India, Saudi Arabia, Italy, and Australia.

We deliver world-class solutions in web & mobile development, enterprise technology (SharePoint, Pimcore), and Artificial Intelligence. Our clients range from Fortune 500 brands to regional leaders in retail, energy, government, healthcare, and manufacturing.

With a strong track record of winning global awards for creativity, technology, and user experience, Centric is scaling rapidly — and we're looking for a Marketing Manager to take full ownership of our marketing operations.

Role Overview

We're hiring a hands-on Marketing Manager to manage and scale Centric's marketing operations. This is a remote role open to candidates based in Karachi, Dubai, Saudi Arabia, or Lebanon.

This is a role of complete ownership: you will be responsible for managing your own time, tracking deliverables, and ensuring outcomes. At Centric, ownership is a promotion-or-firing event— if you can deliver results and generate quality leads, you will grow with us; if you cannot manage your time and deliverables, this role is not the right fit.

Key Responsibilities

• Website & Content Management: Manage Centric's main website and develop industry or service specific micro-sites (e.g., oil & gas, healthcare, government weather applications).
• Establish and maintain web pages
• Drive Centric's blogging and content calendar, ensuring consistent, high-quality updates.

SEO & SEM

• Own SEO results and work closely with existing SEO team
• Manage and optimize SEM campaigns (Google Ads, LinkedIn Ads).
• Continuously track KPIs to ensure ROI-focused lead generation.

Social Media & Creative Direction

• Lead Centric's social media presence with regular updates, case studies, and thought leadership.
• Brief and oversee the creative design team for graphics, infographics, and videos.
• Ensure messaging is consistent and aligned with business goals.

Campaigns & Micro-Sites

• Plan and launch campaign-specific landing pages and micro-sites to highlight niche expertise.
• Track, measure, and optimize campaign performance for conversions.

Partner & Client Relations

• Manage technology partnerships and alliances.
• Collaborate with the sales and BD team to support proposals, presentations, and case studies.

Company Collaterals

• Take full ownership of Centric's marketing assets:
• Brand imagery and design systems
• Brochures, flyers, and product sheets
• Event & exhibition materials
• Ensure every piece of collateral aligns with Centric's global brand standards and supports lead generation.

KPIs

• Number and quality of inbound leads.
• This is your North Star. One and only KPI.
• We are flexible with our marketing budgets and can allocate where needed.

Qualifications

• 10+ years of experience in digital marketing, with strong hands-on website management.
• Proficient in Enterprise CMS platforms (Umbraco, SharePoint, Pimcore, or similar).
• Skilled in SEO/SEM tools (Google Ads, Analytics, Search Console, SEMrush, Ahrefs).
• Proven track record in lead generation for B2B technology services.
• Strong understanding of social media marketing.
• Excellent collaboration with creative teams for design-driven campaigns.
• Very Strong Spoken and Written English
• Experience in enterprise IT, SaaS, or government-scale solutions is a major plus.

Why Join Centric?

• Be part of a global company with offices in the USA, UAE, Pakistan and teams in Lebanon, India, Saudi Arabia, Italy, and Australia.
• Work with international clients across multiple industries and regions.
• Growth tied directly to performance and results.
• Collaborative, award-winning team where ownership equals opportunity.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries

Note: This description reflects the role and qualifications and may omit non-essential boilerplate. EEO statements where applicable are included in postings as required.

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