Digital Accounts Manager

2 weeks ago

Karachi, Sindh, Pakistan Naxla Full time

Devising strategies to drive online traffic to the company website.
Building and maintaining clients for the company who need digital services.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns.
Managing online brand and product campaigns to raise brand awareness for clients.
Responsibility for planning and budgetary control of all digital marketing.
Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.
Creating a positive presence for the company on websites that are influential in attracting clients.
Managing a portfolio of accounts.
Using contacts to generate new business.
Delivering presentations and attending meetings with clients.
Maintaining good relationships with clients.
Verbal and written briefing of client requirements back to the agency team.
Creating a consolidated promotional strategy for all clients covering various relevant social media platforms.
Evaluating customer research, market conditions, and competitor data.
Brainstorming new and creative growth strategies.
Creating, curating, and managing all published content (images, video, and written).
Managing the social media marketing strategy for clientele, focusing on LinkedIn, Twitter, and Facebook.
Making proposals for prospective clients.
Creating performance reports for clients on a weekly and monthly basis.

Job Specification

Master's degree in Marketing.
Strong understanding of current online marketing concepts, strategy, and best practices.
Previous experience in a similar digital marketing role.
End-to-end execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media, and measurement and analysis of impact for clients.
Execution of Social Media Marketing efforts.
Creation and execution of SMS and Email-based marketing campaigns.

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