BI Lead

15 hours ago

Karachi, Sindh, Pakistan Daraz Group Full time

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Founded in 2015, Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz' vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

We are looking for a Lead BI Analyst – Marketing / User Growth with a strong background in growth hacking, performance analysis, or digital user growth to join our Business Intelligence team in Pakistan. In this high-impact role, you'll play a critical part in unlocking growth levers, driving user acquisition and retention, and improving ROI across digital and CRM channels.

Key Responsibilities:

  • Analyze user acquisition, retention, and engagement metrics to drive data-backed growth strategies.
  • Partner with Growth, CRM, and Marketing teams to identify scalable user growth opportunities and optimize funnel performance.
  • Design and evaluate A/B tests and experiments across channels to improve key KPIs like CAC, CTR, conversion, and LTV.
  • Build and maintain dashboards and reports that track campaign performance, user cohorts, and lifecycle progression.
  • Drive deep-dive analyses to identify performance bottlenecks and recommend data-driven actions.
  • Collaborate with Data Engineering and Governance teams to ensure high-quality, consistent data pipelines and definitions.
  • Lead growth-focused analytical initiatives independently while mentoring junior analysts and supporting cross-functional teams.

Required Skills / Abilities:

  • 4+ years of experience in data analytics roles
  • Strong preference for candidates with experience inGrowth Hacking,Performance Marketing orDigital Marketing Analytics.
  • Proven experience in optimizing user funnels, campaign analysis, and running growth experiments.
  • Strong SQL skills and proficiency in data visualization tools like Tableau or Power BI.
  • Advanced Excel for analysis and validation; Python is a plus.
  • Familiarity with growth metrics (e.g., CAC, LTV, retention curves, ROAS) and experimentation frameworks.
  • Strong business sense, communication, and problem-solving abilities.

What We Offer:

  • International working environment and access to Alibaba's world-class ecosystem.
  • Ownership of key business levers and opportunity to make visible impact on user growth.
  • Fast-paced, innovation-driven culture with a strong focus on experimentation and data.
  • Career development opportunities in BI, Marketing, and Growth strategy.
  • Competitive salary and benefits package.
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