BI Analyst

3 weeks ago

Karachi, Sindh, Pakistan Daraz Group Full time

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Founded in 2015, Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz' vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

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Job Summary:

Serve as a strategic data partner to the Campaigns team, delivering timely, accurate, and actionable insights to drive data-informed decision-making. Support the execution, tracking, and performance evaluation of campaigns through reporting, dashboarding, and ad-hoc analysis, enabling optimization and achievement of commercial objectives.

Key Responsibilities:

  • Act as a trusted analytics advisor to the Campaigns team by providing data-driven insights, performance tracking, and decision support.
  • Own and manage recurring campaign reports and performance trackers, ensuring data accuracy and timely delivery.
  • Build, maintain, and optimize campaign dashboards to enable real-time performance monitoring and visibility for business teams.
  • Conduct deep-dive analyses pre-, during, and post-campaign to surface actionable insights on key KPIs (GMV, Orders, CR, CTR, etc.).
  • Collaborate with Commercial and Marketing stakeholders to support ad-hoc data requests and quick-turn analysis for time-sensitive campaigns.
  • Ensure data integrity across reporting pipelines by working closely with data engineering and governance teams.
  • Support query optimization and production dataset maintenance to improve dashboard efficiency and load time.
  • Contribute to the continuous improvement of reporting processes, automation workflows, and campaign analytics frameworks.
  • Drive performance management through the tracking and communication of KPIs, trends, and opportunities across different campaign types.
  • Assist in pre-campaign planning by providing historical benchmarks and forecasting inputs when required.

Required Skills/Abilities:

  • Bachelor's degree in Computer Science, Information Systems, Data Management, or a related field.
  • Good communication skills – able to explain data points and trends to the stakeholders.
  • Organized, deadline-driven, and comfortable working in a fast-paced environment (especially during mega campaigns).
  • Basic to intermediate proficiency in SQL – ability to write simple to moderately complex queries.
  • Familiarity with data visualization tools like Power BI, Google Data Studio, or Tableau.
  • Exposure to Python/R for analysis or automation (not mandatory).
  • Strong interest in working with data to derive insights and tell a story.
  • Basic understanding of performance metrics like GMV, orders, traffic, conversion rate, etc.
  • Ability to interpret data trends and communicate findings in a structured way.

What We Offer:

  • International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group).
  • A platform to learn from Alibaba's world-leading ecosystem.
  • Rigorous training and exposure in team management, leadership, business analytics, and operations.
  • An opportunity to train the next generation of business leaders in the e-commerce industry.
  • Competitive salary and incentive package.
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